11/01/2021
Investors are driven by two primal instincts, fear and greed. Greed can be defined by the acronym FOMO (Fear Of Missing Out). Greed can be represented by FORO (Fear Of Running Out). Both of these concerns result in financial insecurity which creates unhappy clients for the RIA. With Equilla, even in the grip of the most devastating sell off an investor can be sure Equilla is aggressively adding shares to his portfolio. Equilla assists at both ends of a client’s discomfort continuum.
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