08/28/2026
Simple works.
Complicated sells.
Know the difference.
I've noticed something over the years.
The more complicated an investment sounds, the more questions I ask.
Complexity isn't sophistication.
Sometimes it's camouflage.
Good investments should become clearer the longer you study them.
Not more confusing.
I appreciate simple business models.
Simple structures.
Simple communication.
Because simple usually means everyone understands how value is created.
That's a good place to start.