Serra Ventures is an early stage venture capital firm investing in technology companies in emerging Midwest technology centers and selected other geographies. Sectors we focus on include information technology, devices/instrumentation and agricultural technologies. The profile of our ideal startup is one that has just finished an accelerator program, an I-Corps program or has been through a round
of seed funding to establish and prove a strong product-market fit. We fund startups with the following characteristics:
- Teams that have strong industry and/or technical experience.
- A capital efficient business model.
- Demonstrated product-market fit.
- Referenceable customer base.
- Strong patent or technology advantage. We are headquartered in the University of Illinois Research Park in Champaign, Illinois. Champaign’s central Midwest location enables us to act local in several Midwest markets. Entrepreneurs know that critical business issues requiring advice are rarely scheduled. Our central location means we can work hands-on with our entrepreneurs at a moment’s notice when they need us the most.
