Sam Cox - Northwestern Mutual

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Sam Cox - Northwestern Mutual Helping families and businesses create clarity and confidence in their financial futures It is my commitment to serve my clients through all stages of life.

Our work in comprehensive financial planning and wealth management changes the lives of clients by helping them discover and achieve what’s possible. When a family or business gains clarity and confidence around its financial future, its members maintain their lives to the fullest. When more people in a community are financially secure, then the healthier, safer, and more vibrant the community is for all people to lead their best lives. My team, Armstrong Associates, helps clients focus on the values and goals that matter most to them and to take action to achieve the targets they’ve set for themselves, their families and their businesses. My objective is to develop genuine relationships with each client in the course of our financial planning work, being present when needed most and celebrating their life achievements.

10/16/2026

During Childhood Cancer Awareness Month, Northwestern Mutual donated to Alex's Lemonade Stand Foundation for every new financial plan delivered to a prospective client. Our September efforts contributed more than $1.6 million and funded over 33,000 hours of critical research. That support builds on more than a decade of helping kids with cancer and their families while advancing the search for cures. Together, we can brighten even more futures.

10/15/2026

Want to find the right game plan for your finances (and still keep your nose)? I can help you build stability for your future and let go of what's not working. If that sounds nice, let’s chat.

Markets have continued to climb, but leadership has become more concentrated as investors weigh persistent inflation, hi...
10/15/2026

Markets have continued to climb, but leadership has become more concentrated as investors weigh persistent inflation, higher rates, and rising uncertainty. See Northwestern Mutual Wealth Management Chief Investment Officer Brent Schutte’s take on what the shift from broad growth to narrower market leadership could mean for investors. http://spr.ly/6183BH8NQB

Recent market moves showed how quickly sentiment around artificial intelligence can affect broader indexes. This week’s ...
10/13/2026

Recent market moves showed how quickly sentiment around artificial intelligence can affect broader indexes. This week’s market commentary explains why diversification remains important, even as AI continues to shape market leadership. http://spr.ly/6183BH8ipR

10/12/2026

A little more certainty in your financial plan can go a long way. Whole life insurance can help add protection for today and confidence for the future.

Here’s everything you need to know about your first appointment with me. It’s straightforward, simple, and easy. Let’s g...
10/11/2026

Here’s everything you need to know about your first appointment with me. It’s straightforward, simple, and easy. Let’s get started.

10/09/2026

Being part of Armstrong Associates has given me the opportunity to serve not only our clients, but also the Champaign-Urbana community that has supported our firm for decades. Giving back is something I'm proud to be a part of, and it's a value that's deeply embedded in our culture.

Our commitment to the community takes many forms. I've enjoyed working alongside our team as we've volunteered at the Eastern Illinois Foodbank, supporting their efforts to address hunger throughout the region. We've also been proud supporters of Champaign County CASA for many years, especially during Child Abuse Prevention Month each April.

Another cause that has become especially meaningful to our team is the fight against childhood cancer. This September, we participated in Alex's Lemonade Stand Foundation's The Million Mile during Childhood Cancer Awareness Month. It was inspiring to see our team come together to raise awareness, support an important cause, and make a collective impact.

Community involvement is an important part of who we are at Armstrong Associates. Whether we're volunteering, supporting local organizations, or contributing to causes that make a difference, we believe giving back is one of the most meaningful ways we can strengthen the communities we serve.

I'm grateful to be part of a firm that prioritizes service and equally grateful for the opportunity to support the people and organizations that make Champaign-Urbana such a special place.

One of the things I enjoy most about my work is helping clients gain the clarity and confidence to enjoy what they've wo...
10/07/2026

One of the things I enjoy most about my work is helping clients gain the clarity and confidence to enjoy what they've worked so hard to build.

Many people come to us with investments, retirement accounts, insurance policies, estate plans, and tax strategies that have accumulated over the years. Each piece serves a purpose, but they aren't always working together as part of a coordinated plan.

That's where our team at Armstrong Associates can help.

With eight team members bringing different backgrounds and perspectives to the table, we work together to help clients connect the dots and create a roadmap for what's next. One area we focus on is retirement distribution planning—helping clients confidently enjoy their wealth while keeping taxes, family goals, charitable giving, and long-term needs in mind.

Some of the most meaningful conversations revolve around questions like: Can I comfortably spend more? How much can I help my family? Can I make a difference now and see the impact during my lifetime?

At the end of the day, financial planning is about so much more than numbers. It's about people, priorities, and making sure your wealth supports the life you want to live.

I'm grateful to be part of a team that helps clients navigate those decisions every day.

Learn more about us at http://armstrongassociates.nm.com?utm_source=facebook&utm_content=_&agentid=0B9869

Address

301 N Neil Street Ste 501
Champaign, IL
61820

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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