08/27/2026
$972,000 to $698,000. In one year.
That's the portfolio someone shared on Reddit that I stumbled on earlier this week.
Bad trades, can't find their "mojo" again, and now they're sitting on a loser they refuse to sell because they don't want to lock in the loss.
So they're just holding and hoping.
A 28% loss in a year the S&P is up double digits.
They’re still holding that losing position because selling feels like admitting they were wrong. It’s classic behavioral finance.
Nobody plans to lose 28% chasing their mojo back.
This was a good reminder of why what we do as advisors is so important.