09/04/2026
Before the long holiday weekend kicks off, there’s an observation we’ve seen that’s too good not to share.
There happens to be a buyer category hiding in a lot of real estate databases.
- They aren’t clicking listings every night.
- They aren’t requesting showings.
- They might even insist they would “never give up” their current mortgage rate.
But life keeps happening.
Families grow.
Jobs change.
Parents age.
Relationships change.
People relocate.
The question isn’t always whether they want another house.
It’s whether anyone has helped them understand how a move could actually work financially.
That conversation may be one of the biggest untapped opportunities for agents heading into fall.