10/08/2026
9h
🏡 Heading out to the Raleigh-Wake County HBA Parade of Homes?
Fall weather, new homes, new communities—it’s a great time to get out and see what’s being built around the Triangle.
And you’re likely to see some pretty attractive builder incentives along the way.
$10,000…$15,000…$20,000 toward closing costs. Special financing. Below-market interest rates.
These incentives can provide real value, but the important part is understanding the complete offer and how the available dollars are being used.
A few things to consider:
• Is the incentive tied to using the builder’s preferred or affiliated lender?
• Is the builder offering a special subsidized rate? Builders may offer below-market rates on certain homes or use incentive dollars to help buy down the rate. These can be very attractive offers, but it’s important to understand what it costs to obtain that rate.
• Is the low rate costing discount points? A rate well below the current market may require a significant upfront cost. That may still make sense—it just needs to be part of the comparison.
• How is the incentive being used? Some may be applied toward discount points, while other funds may help with closing costs. Understanding the allocation can help you determine what provides the most value for your situation.
• Do you have options? Depending on the builder and loan program, there may be different ways to use the available funds. A temporary buydown may also be worth considering, particularly if reducing your payment during the first year or two is important to you.
• How long do you expect to keep the mortgage? If a significant amount is being used for discount points, the break-even period matters.
In many cases, the builder’s financing offer may be the best option. The key is understanding the numbers and comparing how the available incentive can work for you.
The biggest incentive or lowest advertised rate isn’t automatically the best deal—the goal is to determine which combination provides the most value for your particular situation.
Enjoy the Parade of Homes—and the fall weather! 🍂🏡
Want to understand builder incentives in a little more detail? I took a deeper dive here:
This link will take you to a page that’s not on LinkedIn