MarketShare Financial

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MarketShare Financial Advisor-Only. By Design. At MarketShare Financial, we believe the strongest businesses are built through partnership, collaboration, and purposeful growth.

Since 1985, we have empowered independent financial professionals by combining practice-first support with a national broker-dealer backing. Boutique where it counts. Scale when it matters. We’re an advisor-only support partner with a 40-year track record. You keep your brand and client relationships; we bring the bench—insurance and investment case design, weekly compliance/licensing cadence, streamlined ops, and advocacy. Backed by national broker-dealer infrastructure, our support flexes with your practice from onboarding to succession, helping you reclaim hours and grow on your terms. Guided by our core principles of Community, Collaborate, and Cultivate, we provide advisors with a collaborative environment, strategic business support, and meaningful relationships designed to help practices grow with confidence and intention. Together, we help financial professionals build stronger businesses, deeper relationships, and lasting impact. Contact us today to discover what it means to be Advisor-Only. Securities and investment advisory services offered through Osaic Wealth, Inc. member FINRA/SIPC. Osaic Wealth is separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth. Please visit our website for additional disclosures.

Eric Millican and Joelle Ladner had the privilege of hosting a celebration lunch for retired advisor, Michael Wholehan o...
10/08/2026

Eric Millican and Joelle Ladner had the privilege of hosting a celebration lunch for retired advisor, Michael Wholehan of Wholehan Wealth in Toledo, OH. They enjoyed a fantastic meal at Mancy's Steakhouse in Toledo alongside Ben Taylor (Mike's successor and son-in-law) and Patti Taylor (Mike's daughter). Many memories, laughs and overall great conversations were had. On behalf of our MarketShare family, we wish you an amazing retirement and love to hear all the great things you have planned!

How would your family’s quality of life be financially impacted by your absence? Life insurance can help prevent additio...
09/28/2026

How would your family’s quality of life be financially impacted by your absence? Life insurance can help prevent additional tragedies beyond your death. Call us today for a free analysis.

That's a wrap on The 3C Collective! 🎉We closed out our 3C Collective tour in Toledo, OH, and what a way to finish. After...
09/24/2026

That's a wrap on The 3C Collective! 🎉

We closed out our 3C Collective tour in Toledo, OH, and what a way to finish. After stops in Dallas, Tampa, Indianapolis, and Fort Wayne, it was the perfect final chapter.

These evenings brought MarketShare Advisors and their office staff together around the three values that guide everything we do:

🤝 Collaboration: Advisors and staff swapped ideas, shared what's working in their practices, and tackled challenges together. Some of the best strategies come from a conversation across the table.

🌱 Cultivate: We invested in growth, both professional and personal. Every city left us with new insights, stronger skills, and fresh energy to bring back to our offices.

🏘️ Community: Most of all, these nights reminded us that we're more than a network. We're a community that supports and celebrates each other.

A huge thank you to everyone who came out in Toledo and at every stop along the way. You made this series what it was.

And we're not slowing down. We're already excited to start planning the next round of 3C Collective events. Stay tuned, because we can't wait to see you there! 👀

Woulda, shoulda, coulda. Don’t put off a life insurance policy any longer. What if they can’t afford to keep the house? ...
09/22/2026

Woulda, shoulda, coulda. Don’t put off a life insurance policy any longer. What if they can’t afford to keep the house? Or pay for college? Don’t put it off ‘til tomorrow – call us today. We’re here to help.

Small business owners have so much at stake. Would your family have the funds to purchase the business or replace its in...
09/18/2026

Small business owners have so much at stake. Would your family have the funds to purchase the business or replace its income if you were to die suddenly? Call us today to discuss how to put the best protection in place.

Stop  #4 on the 3C Collective Tour: Fort Wayne, IN!Our local MarketShare affiliated advisors joined us for an amazing ev...
09/17/2026

Stop #4 on the 3C Collective Tour: Fort Wayne, IN!

Our local MarketShare affiliated advisors joined us for an amazing evening at Baker Street Restaurant in Fort Wayne where we continued our mission to celebrate Community, Collaboration and Cultivation! With 4 cities down, we have one more trip to go! Toledo, OH, you're on the clock!

A big thanks to Fields and Financial for joining us again and illustrating their great partnership with us!

MarketShare Financial's VP of Strategic Partnerships & Development, Eric Millican, recently attended the Bowling Green S...
09/15/2026

MarketShare Financial's VP of Strategic Partnerships & Development, Eric Millican, recently attended the Bowling Green State University Financial Planning Symposium. The day was full of insightful industry feedback provided by faculty, students, money managers, independent RIA's, independent financial planning firms and HR professionals. A big thanks to Liuling Liu, Jennifer Percival, and Suzanne Swoap for an amazing experience and welcoming into the Falcon network! BGSU and their CFP program are making amazing strides to build high caliber young professionals to enter the workforce! Excited to build on this partnership going forward!

If you were to die tomorrow, could your family pay off your debts? Life insurance can be a safety net should the unthink...
09/15/2026

If you were to die tomorrow, could your family pay off your debts? Life insurance can be a safety net should the unthinkable occur. Call us today to put the right coverage in place.

09/11/2026
Stop  #3 on the 3C Collective tour: Indianapolis, IN! 🏙️MarketShare Financial advisors gathered at Prime 47 for another ...
09/10/2026

Stop #3 on the 3C Collective tour: Indianapolis, IN! 🏙️

MarketShare Financial advisors gathered at Prime 47 for another great night of Collaboration, Community, and Cultivate. Three cities in, and the energy just keeps building. Our next stop will be Fort Wayne, IN!

Shoutout to our wonderful partners at Protective and OneAmerica!

Address

11611 N. Meridian Street Suite 300
Carmel, IN
46032

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 1pm

Telephone

+13175732250

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