07/16/2025
🚨 Founders: This could be the most important negotiation of your life.
Selling your company? The difference between a good deal and a great one comes down to one conversation—and most founders walk in unprepared.
🎙️ On the latest Built to Sell Radio, Christopher Hadnagy (author of Human Hacking and trainer of elite military units + Fortune 500s) reveals how to:
✔️ Read buyers like a book – Spot hidden tells in their body language and tone.
✔️ Shut down last-minute deal-chipping ("re-trading") without blowing it up.
✔️ Turn "Why are you selling?" into leverage (not a liability).
✔️ Avoid the earn-out trap with questions that lock in your payout.
💡 Whether you’re years from an exit or in talks tomorrow, these battlefield-tested tactics will help you negotiate like the pros—not the underdog.
Tag a founder who needs this! 👇
🔗 Listen now:
Negotiating the sale of your company may be the highest-stakes conversation of your life. In this episode of Built to Sell Radio, part of our Mastering the Deal series, you’ll learn how to stay composed when everything you’ve built is on the table.