10/17/2026
"The brain cannot tell the difference between a bear in the woods and a bear market."
Kyle DeBell explains why fear feels the same whether it's a real threat or a market downturn. Telling someone to "control their emotions" doesn't really work, because emotions are a physical response to what's happening around us. What we can control is what we do with them.
That's where behavioral finance comes in. Knowing how emotions shape money decisions can help people make more thoughtful choices under pressure, so they don't react on impulse.
At Educo Advisor Group, we believe having a plan and a trusted guide can make it easier to stay steady when emotions run high.
🎙️ Listen to the full episode NOW: https://youtu.be/QvPnm6iBtzI?si=knqU2l5SCSoVxjB-