Jay Berube, Alliance Financial Network

10/16/2026

Identity theft is becoming more common every day. Here’s what to do if it happens to you, along with some ways to make it harder for fraudsters to steal your identity and credit

Here’s what to do if you fall victim to identity theft and tips for making it harder for fraudsters to steal your good name

10/14/2026

For working couples, benefits decisions aren’t always straightforward. With two employers and two benefits plans to consider, choosing the right option requires weighing coverage, costs, and how each plan supports your priorities.

Tips for working couples comparing employer benefits and choosing insurance, coverage, and financial protections.

10/12/2026

Insurance isn’t fun to think about, but it can help protect you and give you confidence, so you can focus on the important things in life.

Insurance isn’t always top of mind, but it can help protect you and give you confidence, so you can focus on your life.

10/11/2026

🚨 Scammers are getting more sophisticated, and the financial toll is growing.

Americans reported a record $15.9 billion in scam losses last year, up 25% from the year before. And the real number may be much higher, since many victims never report what happened.

⚠️ The problem is also widespread: 98% of Americans surveyed said they believe scammers have targeted them, and 3 in 10 said they’ve personally lost money or information.

Recovering stolen funds can be difficult, especially when someone is tricked into authorizing a payment. Victims may also be targeted again by criminals claiming they can recover the original loss for a fee.

🔐 If someone contacts you unexpectedly about money, an investment, or recovering funds you’ve already lost, slow down before sending anything. Verify who you’re dealing with through a trusted source, and be especially cautious if there’s pressure to act quickly.


Source:

Virtually every American has been targeted by scammers in some way, exclusive new polling data shows.

10/10/2026

Making Lemonade from Lemons

10/09/2026

Here are 5 facts about Social Security you absolutely need to know.

Here are five facts about Social Security that are important to keep in mind.

10/09/2026

🛠️ The richest person in your town probably isn't a tech founder or someone in finance. It's more likely the dentist running four offices, or the owner of the HVAC company whose trucks are everywhere.

New research from economists Owen Zidar and Eric Zwick, based on IRS and Treasury data, found nearly 5 million U.S. households worth at least $5 million, holding combined wealth more than 13 times that of the Forbes 400.

A few patterns stood out:
➡️Most started their business themselves rather than inheriting it
➡️Most run ordinary, brick-and-mortar businesses rather than tech or finance
➡️Independence mattered more to them early on than getting rich ever did

🌭 Case in point: Dick Portillo started a hot dog stand in 1963 with just $1,100. Decades later, he sold the business he'd built for $1 billion.

Building wealth often looks much more ordinary and attainable than the headlines suggest. If growing or eventually stepping back from a business is part of your picture, that's worth talking through together.


Source:

Getting rich in the U.S. is still possible, but the most common path to wealth doesn't involve working for other people, according to a new book.

10/08/2026

Why So Bearish?

10/07/2026

🌴 More Americans are deciding that enjoying life now matters just as much as making financial progress for later.

A recent SoFi survey found that 72% of Americans would be willing to make slower progress toward their financial goals so they can spend more time with family, travel more, and prioritize meaningful experiences.

That doesn’t necessarily mean abandoning long-term goals. In fact, 59% of respondents said enjoying life is how they define financial progress, compared with 27% who pointed to owning a home.

The challenge is finding a balance between what matters now and what matters later. ✈️ That can mean making room for a vacation, concert, or family event while still keeping an eye on retirement savings and debt.

But charge that trip to a credit card and carry a balance, and interest can turn a two-week memory into a much longer bill.

What does financial progress look like to you: reaching the next milestone, enjoying more of life now, or some mix of both?


Source:

SoFi found 72% of Americans are willing to make slower progress on financial goals to prioritize family, travel and meaningful experiences.

10/07/2026

The wedding registry used to stock a couple’s home with new possessions. Now, however, as more people live together before marriage, the registry can provide new experiences–and savings.

The registry can provide new experiences–and savings. Here is how.