Lakeside Marine and Powersports Risk Solutions

05/27/2026

I spent 25 years of my life inside dealerships before entering the commercial insurance industry.

I understand the day-to-day realities of dealership operations: sales, service, parts, HR, client relationships, demos, deliveries, manufacturer expectations, F&I, banking relationships, floorplan management, DMS's, CRM's, compensation, and the constant balancing act required to run a successful operation. All of which are a part of a good risk management strategy.

Insurance was always frustrating at my dealerships. Premiums increased every year, coverage gaps were common, and the explanations from agents rarely reflected an understanding of how dealerships actually operate, and no, a box of donuts doesn't help address the concerns. 🍩

When I joined Lakeside Insurance, I had the opportunity and support to completely rethink that experience for marine and powersports dealers.

What surprised me most was realizing that the commercial insurance industry already has incredible structure, resources, risk management strategies, and coverage solutions available for business owners. The problem is that very little of this professionalism made its way into the dealership space.

Lakeside Insurance is changing the process, we are building risk strategies specifically for marine and powersports dealerships. Not just policies, but operational insight, accountability, and real partnership.

We help dealers identify overlooked exposures, improve coverage structure, navigate evolving FTC compliance concerns, strengthen internal processes, and create long-term risk strategies that actually align with dealership operations. Because the best insurance partner for a dealership should understand why you do what you do — not just what’s listed on the application.

If your current insurance process feels transactional or commoditized, it may be time to work with a specialist who truly understands your business. Let's talk now. The 90 day insurance renewal window does not cut it, I work and advocate for my clients all year long.

05/21/2026

In all of my marine and powersports dealership client meetings these past few weeks, I have been having important conversations around the FTC pricing and advertising compliance rules.

Here is my take. This should not be viewed as just another penalty, regulation, or pain point for dealerships. It is an opportunity for best-practice dealerships and OEMs to do what they do best: provide an exceptional customer experience.

As a lifelong dealership addict as a consumer and an industry veteran, it has always bothered me hearing how much the average person dislikes the buying and ownership experience. The reality is that customers want the same things: transparency, consistency, professionalism, and confidence that they are being treated fairly. Unfortunately, too many buying experiences become clouded by confusing pricing structures, misleading advertising, hidden fees, or inconsistent communication.

The dealerships that embrace these standards instead of fighting them will separate themselves from the competition. They will build stronger reputations, create more loyal customers, and ultimately grow stronger businesses.

The marine and powersports industry has an opportunity right now to lead instead of react. The dealers who understand that will win long term.

My team at Lakeside Insurance Center, LLC and I are working to help provide solutions and have developed a tool to help our dealership clients test compliance and measure their potential exposure. If you want to know more, please reach out to me directly.

The Federal Trade Commission is intensifying enforcement of advertising and pricing practices across the retail vehicle industry—and powersports dealerships ...

05/12/2026

2 Dealerships.

On paper they look similar:
Same inventory levels.
Same revenue.
Same employee count.

Do they have the same risk exposures? Absolutely not.

Marine and powersports dealerships operate very differently from automotive dealerships, yet many insurance agencies and carriers still approach them the same way. That creates coverage gaps, overlooked exposures, and insurance programs that are not built for the realities of your operation. Working with an agency that truly understands and advocates for marine and powersports risks is critical to protecting your dealership properly. Does your current agency understand your operational risks? More importantly, what are they actively doing to help protect your business as it grows?

Your dealership is unique. Your insurance strategy should be too.
At Lakeside Insurance Center, our proprietary LIRA 365 process is designed to deliver tailored risk management and insurance solutions built specifically for growing dealership operations.

02/25/2026

The recent CarGurus data breach is a strong reminder for marine, powersports, and online retail businesses: cyber risk isn’t just an IT problem — it’s a regulatory and financial exposure.

If you collect customer data, process financing, or sell online, a breach can trigger:
• FTC investigations and compliance requirements
• Breach notification and recovery costs
• Legal defense and reputational damage

At Lakeside Insurance, we coordinate with your Managed Service Provider (MSP) to help marine, powersports, and online retail businesses strengthen FTC compliance readiness and implement cyber insurance protection designed for your scope and scale — including regulatory defense and breach response.
If you’re unsure whether your current protection matches your risk, let’s connect.

hashtag hashtag hashtag hashtag hashtag hashtag hashtag

https://www.bleepingcomputer.com/news/security/cargurus-data-breach-exposes-information-of-124-million-accounts/

02/11/2026

I got into the marine industry over 20 years ago because I believed in the joy it brings, but I knew there was a lot of room for improvement in the ownership experience. The customer experience provided at the time was dismal. Everything I did in that career — improving my skills, building teams, refining processes — was in service of that mission. The steps that the Marine Retailers Association of the Americas is making with the "Dealership of the Future" is a testament to the shift that has occurred in that industry.

When I moved into commercial insurance, my “why” didn’t change.
Having sat on the other side of the desk, I knew what it felt like to lack clarity and true advocacy. Business owners deserve better. They deserve transparency, strategy, and someone genuinely in their corner. The days of simply "getting some quotes" should be a thing of the past.

Today, I help my clients navigate risk with confidence — not confusion.
I’m grateful for the impact I made in the marine industry, and I’m proud of the impact I’m building now with Lakeside Insurance as part of a Best Practices Agency.

If you’ve ever wondered whether your current insurance partner is truly advocating for you or simply just "getting some quotes", I’d welcome the conversation to start our process.

01/14/2026

Promoting Safety on the water with Lakeside Insurance Center at the Denver Boat Show

01/13/2026

We are looking forward to the Denver Boat Show this year. There is no better time to buy a boat in Colorado from any of our amazing dealers!

01/05/2026

It is almost that time of year! The Denver Boat Show is coming to the Colorado Convention Center January 16th, 17th, and 18th. I couldn't be happier to participate as a sponsor this year. Supporting Boat Dealerships, Boating, and Boating safety in Colorado is near and dear to my heart. See you there!

12/29/2025

For many boat dealerships, this is one of the most critical times of the year.

Insurance renewals are underway at the same time you’re finalizing strategies for:

• Boat shows

• Demo days

• On-water events

• Social activities at the dealership

• Increased online and social marketing

These activities drive sales—but they also increase exposure.

Now is the time to ask your agent:

👉 Does your current insurance program truly reflect how you operate today?

👉 Are demo rides, boat shows, off-site events, and promotional activities clearly covered?

👉 Have policy terms, exclusions, or deductibles quietly changed at renewal?

👉 Is your dealer blanket, open-lot coverage, and event liability aligned for peak season?

Too often, insurance is renewed without a strategy—until a claim exposes a gap. A well-structured program should protect your inventory, your people, your customers, and your growth plans—not just satisfy a renewal requirement.

If you’re heading into boat-show season and haven’t stress-tested your coverage yet, now is the time.

Happy to be a resource for dealers who want clarity before the season kicks off.

12/24/2025

Happy Holidays from all of us at Lakeside Insurance 🎄✨

As the year comes to a close, we want to say thank you to our clients, partners, and community for your trust and support throughout the year. We’re grateful for the relationships we’ve built and the opportunity to help protect what matters most to you and your business.

Wishing you and your families a joyful holiday season, time to recharge, and a happy, healthy New Year 🎁🎉