Lakeside Marine and Powersports Risk Solutions

09/03/2026

On July 30, my younger brother Carson — “Huddy” to his friends… Hannah Hudson needs your support for Help Carson Hudson Rebuild After a Life-Changing Accident

09/03/2026

Marine and Powersports dealerships are not ordinary retail businesses and your insurance shouldn't be ordinary either.

Before your next renewal, ask yourself: Does my insurance agency truly understand my day to day operations? Am I confident that my agent is advocating for my dealership and my industry every day?

If the answers are not a confident yes, it may be time for a second opinion. My entire career and personal life have been based in and around Marine and Powersports Dealerships. You will not find a better partner for your business than with the team at Lakeside Insurance.

08/07/2026

07/29/2026

Authenticity has always been my recipe for success.

In commercial insurance and the boat industry, I have encountered several different types of “successful” sales people.

Some are just great at sales. They are easy to like, make big promises, and deliver a strong onboarding experience. But once the sale is complete, they move on to the next opportunity.

Others have worked in a particular niche for so long that every client begins to look the same. The process becomes an assembly line—same procedures, same recommendations, and the assumption that every client has the same needs. They stop listening.

Neither have ever been my approach.

I believe the best advice comes from understanding what life looks like from the client’s shoes.

I spent 25 years working inside dealerships—as an employee, manager, and owner. I understand the pressure of protecting inventory, taking care of employees, managing cash flow, meeting manufacturer expectations, and building something valuable.

I didn’t leave the dealership industry when I moved into insurance. I simply changed roles within it.

Today, I use that experience to help dealership owners identify risks, make better insurance decisions, and protect what they have worked so hard to build.

When I partner with your dealership, you can trust that my commitment is genuine. I want to understand your operation, help protect it, and support its continued growth.

That isn’t a sales strategy. It’s who I am.

05/27/2026

I spent 25 years of my life inside dealerships before entering the commercial insurance industry.

I understand the day-to-day realities of dealership operations: sales, service, parts, HR, client relationships, demos, deliveries, manufacturer expectations, F&I, banking relationships, floorplan management, DMS's, CRM's, compensation, and the constant balancing act required to run a successful operation. All of which are a part of a good risk management strategy.

Insurance was always frustrating at my dealerships. Premiums increased every year, coverage gaps were common, and the explanations from agents rarely reflected an understanding of how dealerships actually operate, and no, a box of donuts doesn't help address the concerns. 🍩

When I joined Lakeside Insurance, I had the opportunity and support to completely rethink that experience for marine and powersports dealers.

What surprised me most was realizing that the commercial insurance industry already has incredible structure, resources, risk management strategies, and coverage solutions available for business owners. The problem is that very little of this professionalism made its way into the dealership space.

Lakeside Insurance is changing the process, we are building risk strategies specifically for marine and powersports dealerships. Not just policies, but operational insight, accountability, and real partnership.

We help dealers identify overlooked exposures, improve coverage structure, navigate evolving FTC compliance concerns, strengthen internal processes, and create long-term risk strategies that actually align with dealership operations. Because the best insurance partner for a dealership should understand why you do what you do — not just what’s listed on the application.

If your current insurance process feels transactional or commoditized, it may be time to work with a specialist who truly understands your business. Let's talk now. The 90 day insurance renewal window does not cut it, I work and advocate for my clients all year long.

05/21/2026

In all of my marine and powersports dealership client meetings these past few weeks, I have been having important conversations around the FTC pricing and advertising compliance rules.

Here is my take. This should not be viewed as just another penalty, regulation, or pain point for dealerships. It is an opportunity for best-practice dealerships and OEMs to do what they do best: provide an exceptional customer experience.

As a lifelong dealership addict as a consumer and an industry veteran, it has always bothered me hearing how much the average person dislikes the buying and ownership experience. The reality is that customers want the same things: transparency, consistency, professionalism, and confidence that they are being treated fairly. Unfortunately, too many buying experiences become clouded by confusing pricing structures, misleading advertising, hidden fees, or inconsistent communication.

The dealerships that embrace these standards instead of fighting them will separate themselves from the competition. They will build stronger reputations, create more loyal customers, and ultimately grow stronger businesses.

The marine and powersports industry has an opportunity right now to lead instead of react. The dealers who understand that will win long term.

My team at Lakeside Insurance Center, LLC and I are working to help provide solutions and have developed a tool to help our dealership clients test compliance and measure their potential exposure. If you want to know more, please reach out to me directly.

The Federal Trade Commission is intensifying enforcement of advertising and pricing practices across the retail vehicle industry—and powersports dealerships ...

05/12/2026

2 Dealerships.

On paper they look similar:
Same inventory levels.
Same revenue.
Same employee count.

Do they have the same risk exposures? Absolutely not.

Marine and powersports dealerships operate very differently from automotive dealerships, yet many insurance agencies and carriers still approach them the same way. That creates coverage gaps, overlooked exposures, and insurance programs that are not built for the realities of your operation. Working with an agency that truly understands and advocates for marine and powersports risks is critical to protecting your dealership properly. Does your current agency understand your operational risks? More importantly, what are they actively doing to help protect your business as it grows?

Your dealership is unique. Your insurance strategy should be too.
At Lakeside Insurance Center, our proprietary LIRA 365 process is designed to deliver tailored risk management and insurance solutions built specifically for growing dealership operations.

02/25/2026

The recent CarGurus data breach is a strong reminder for marine, powersports, and online retail businesses: cyber risk isn’t just an IT problem — it’s a regulatory and financial exposure.

If you collect customer data, process financing, or sell online, a breach can trigger:
• FTC investigations and compliance requirements
• Breach notification and recovery costs
• Legal defense and reputational damage

At Lakeside Insurance, we coordinate with your Managed Service Provider (MSP) to help marine, powersports, and online retail businesses strengthen FTC compliance readiness and implement cyber insurance protection designed for your scope and scale — including regulatory defense and breach response.
If you’re unsure whether your current protection matches your risk, let’s connect.

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https://www.bleepingcomputer.com/news/security/cargurus-data-breach-exposes-information-of-124-million-accounts/

02/11/2026

I got into the marine industry over 20 years ago because I believed in the joy it brings, but I knew there was a lot of room for improvement in the ownership experience. The customer experience provided at the time was dismal. Everything I did in that career — improving my skills, building teams, refining processes — was in service of that mission. The steps that the Marine Retailers Association of the Americas is making with the "Dealership of the Future" is a testament to the shift that has occurred in that industry.

When I moved into commercial insurance, my “why” didn’t change.
Having sat on the other side of the desk, I knew what it felt like to lack clarity and true advocacy. Business owners deserve better. They deserve transparency, strategy, and someone genuinely in their corner. The days of simply "getting some quotes" should be a thing of the past.

Today, I help my clients navigate risk with confidence — not confusion.
I’m grateful for the impact I made in the marine industry, and I’m proud of the impact I’m building now with Lakeside Insurance as part of a Best Practices Agency.

If you’ve ever wondered whether your current insurance partner is truly advocating for you or simply just "getting some quotes", I’d welcome the conversation to start our process.

01/14/2026

Promoting Safety on the water with Lakeside Insurance Center at the Denver Boat Show