04/01/2024
It's been a while, I got caught up in it…
… but I wanted to tell you about my boy and the experience he had starting a business. I mean we did suggest that given business failure rates someone would have to be crazy to start one, right? But people continue to step out and start businesses despite the failure rate being high and relatively constant over the past 10 to 15 years. Why?
There are really 2 parts to this: why do so many people continue starting businesses knowing the failure rate is so high, but more importantly, why are business failure rates so high? In an earlier post we alluded to the reasons why people start businesses – a desire to call the shots, to not have to answer to anyone, to build something of value, among other reasons. Aside from noting the really high rate of business failures, we haven’t say much about why businesses fail, and at such an alarming rate.
Years ago a friend with an entrepreneurial bent got the idea of making some money by sponsoring a party in Philly’s Town Hall. According to him everyone was doing it and promoters like Jackie Beauville and DJ’s like Plain Wayne were making a killing. His idea was to sponsor – promote – a party, hire Plain Wayne to be the DJ, advertise on DAS and watch ticket sales explode.
The consummate entrepreneur, he approached me and another high school friend for funding. He got us to meet him at Town Hall, let us know what the hall rental rate would be, told us we could retain the services of the DJ for under $1,000, and then told us to look around at the 2 rooms we would be renting and see the more than 1,000 people the rooms could hold partying and having a good time.
With the going rate of a ticket at $15, he told us we’d gross at least $13,000 and after costs, net $7,000. Not bad for one night. My other friend and I bought the dream and financed the venture.
Ticket sales never caught on and last minute radio ads did nothing to boost sales at the door. By the end of that dreadful night, the gross of at least $13,000 turned out to be $900, and the after costs net of $7,000 turned out be a loss of more than $5,000. The financiers lost their shirts, the entrepreneur walked away unscathed financially.
The venture was a complete failure and it took a couple years before I financed/promoted another party. This really hurt financially. The day after counting my losses I looked up the price of a stock I considered investing in a week before my friend, the entrepreneur, approached me with his investment opportunity. Then the stock was selling for $5 a share, now it was selling for $15 a share. So not only did I lose the investment I made in the party promotion concept, I lost $10 a share on a stock I didn’t buy because I invested in the party concept. It’s called an opportunity cost. I went back to bed and cried….
They say experience is the best teacher, and you can bet this experience taught me a lot.
Let me hear you say ‘due diligence’.