Great Lakes Wealth Advisors

Great Lakes Wealth Advisors Helping People Better Understand Retirement Planning | Author of Smarter Retirement Planning Many people don’t have a retirement plan.

They have a collection of accounts. Retirement planning is more than saving money and investing for growth. Decisions around income, taxes, investments, healthcare, risk management, and estate planning all affect one another over time — and navigating those decisions becomes more important as retirement gets closer. For 20 years, I’ve helped clients work through those moving pieces with an approac

h centered around education, planning, and long-term decision-making. I believe people make better financial decisions when they understand why they’re making them. My role isn’t just to manage investments. It’s to help clients think about retirement the way advisors do — looking beyond individual accounts or products and focusing on how the entire plan works together. That philosophy inspired my book, Smarter Retirement Planning: A Practical Guide Inspired by How Advisors Plan. I wrote it to help people better understand their own retirement situation, recognize common blind spots, and see what actually goes into building a sustainable retirement strategy. The goal wasn’t to tell people what to do. It was to help them ask better questions and make more informed decisions about their future. Smarter Retirement Planning is available on Amazon: https://bit.ly/4dyL1t3

Many of the people I work with want to stay involved in the important decisions affecting their retirement, but they don’t want retirement planning to become a second career. They value guidance, an organized process, and having someone help them navigate the tradeoffs and decisions that come with retirement planning and ongoing wealth management. How I Help:
✔ Retirement Income Planning – Building strategies designed to support long-term income needs.
✔ Investment Management – Helping clients stay focused on long-term goals instead of short-term noise.
✔ Tax-Efficient Withdrawal Strategies – Coordinating income sources thoughtfully over time.
✔ Estate & Legacy Planning – Helping clients organize and preserve what they’ve built. My Process:
1️⃣ We Talk – Understanding your goals, concerns, and priorities.
2️⃣ We Plan – Building a strategy designed around your life and retirement goals.
3️⃣ We Adjust – Reviewing and adapting the plan as life changes over time. I also enjoy conversations that help make retirement planning easier to understand, including podcast interviews, educational workshops, and speaking opportunities. If you’re looking for a thoughtful approach to retirement planning grounded in education, planning, and informed decision-making, I’d be glad to connect. You can book a phone call, virtual meeting, or in-person meeting at:
https://meet.greatlakeswealthadvisors.com

Branch Address: 16800 W Greenfield Ave Suite 130, Brookfield, WI 53005

Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity.

Many families avoid financial conversations until they’re forced by circumstance. Communicating before it’s urgent can p...
06/17/2026

Many families avoid financial conversations until they’re forced by circumstance.

Communicating before it’s urgent can prevent unnecessary stress, build confidence and understanding, and make future transitions smoother for everyone involved.

Many retirement decisions are presented as isolated choices.Take Social Security, for example.The decision is often fram...
06/16/2026

Many retirement decisions are presented as isolated choices.

Take Social Security, for example.

The decision is often framed around claiming age alone.

In practice, it can connect to taxes, income needs, portfolio withdrawals, and other planning considerations.

It’s one of the examples I explore in Smarter Retirement Planning—because retirement decisions rarely exist in isolation.

The Fed meets Tuesday and Wednesday, and while everyone’s expecting no change, there are still a couple things to keep a...
06/15/2026

The Fed meets Tuesday and Wednesday, and while everyone’s expecting no change, there are still a couple things to keep an eye on—like the new dot plot and what’s next under the new Chair. CIO Gene Goldman reminds us that a Fed hold may not be exciting, but consistency counts. See more in .

“Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. All firms...

There’s a difference between having information and having a framework.Information can tell you what options exist.A fra...
06/11/2026

There’s a difference between having information and having a framework.

Information can tell you what options exist.

A framework helps connect those options in a way that supports decisions over time.

That distinction is a central theme throughout my book "Smarter Retirement Planning."

Link in the comments.

Read the latest issue of Retire Wise here:
06/09/2026

Read the latest issue of Retire Wise here:

Families often struggle to find meaningful ways to pass down their values. While wealth, heirlooms, or traditions can be transferred with relative ease,…

When evaluating a retirement strategy, a few variables tend to come into play:• Timing of income sources• Tax treatment ...
06/09/2026

When evaluating a retirement strategy, a few variables tend to come into play:

• Timing of income sources
• Tax treatment of withdrawals
• Spending flexibility
• Market conditions

Each may seem manageable on its own.

The challenge is how they interact over time.

Markets hit pause after a 9-week rally, with a Friday pullback shifting focus to a busy week ahead. Key themes include t...
06/08/2026

Markets hit pause after a 9-week rally, with a Friday pullback shifting focus to a busy week ahead. Key themes include the SpaceX IPO, fresh inflation data, and Middle East developments. Chief Market Strategist Brian Klimke discusses the Fed’s next move and what is driving the markets and what’s just amplifying the noise in .

“Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. All firms...

No team wins with just one superstar, and no portfolio should bet on just one market. With the World Cup as a backdrop, ...
06/05/2026

No team wins with just one superstar, and no portfolio should bet on just one market. With the World Cup as a backdrop, the Cetera Investment Team explains why portfolios with global exposure are better equipped to adapt, adjust, and stay competitive no matter how the game changes.

The 2026 FIFA World Cup features a record 48 teams from six continents, with matches held across the United States, Canada, and Mexico. Billions of viewers…

It’s common to think of retirement as a point in time.In practice, it’s more of an ongoing process.Decisions don’t stop ...
06/04/2026

It’s common to think of retirement as a point in time.

In practice, it’s more of an ongoing process.

Decisions don’t stop once work ends.

They often shift toward managing income, adjusting for changes, and revisiting assumptions over time.

It’s one of the ideas I explore further in Smarter Retirement Planning — particularly how retirement decisions continue evolving long after the transition out of work.

🎗️ National Cancer Survivors Day: A Celebration of Life, Awareness, and Hope 🎗️Join us in honoring those who have battle...
06/03/2026

🎗️ National Cancer Survivors Day: A Celebration of Life, Awareness, and Hope 🎗️

Join us in honoring those who have battled cancer and raising awareness about the ongoing challenges survivors face. Let's come together to inspire hope for the future! 🌟

Organized by the National Cancer Survivors Day Foundation, this day is for everyone with a history of cancer to connect, celebrate milestones, and share their powerful stories. 💪❤️

📅 Save the Date: National Cancer Survivors Day® is celebrated on the first Sunday in June. In 2026, we’ll celebrate on June 7th. Let's make it a day to remember! 🎉

Address

16800 W Greenfield Avenue Suite 130
Brookfield, WI
53005

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