Goodman Family Insurance

Goodman Family Insurance Goodman Family Insurance is a family-owned independent insurance agency.

Our team has over 70 years of experience and we specialize in personal, commercial, and life insurance.

Before your kids head out the door, make sure they know how to get to school safely, no matter how they are getting ther...
09/01/2026

Before your kids head out the door, make sure they know how to get to school safely, no matter how they are getting there. Here are a few tips to keep in mind:

🔵Walking to school? Stick to sidewalks, cross only at crosswalks, make eye contact with drivers before stepping into the street, and always walk in a group when possible.

🔵Riding a bike? A properly fitted helmet is non-negotiable. Remind students to ride on the right side of the road with traffic, come to a complete stop before crossing, and choose a route with minimal intersections and light traffic.

🔵Taking the bus? Students should stand at least 6 feet back from the curb when waiting for a bus, wait for the bus to come to a complete stop before boarding, and never walk behind or in front of a bus without making eye contact with the driver first.

🔵Getting dropped off? If you drive your child to school, obey school zone speed limits, follow your school's drop-off procedure, and never pass a bus that is loading or unloading children.

🔵Teen drivers? Review the basics of safe driving. This includes, but is not limited to, having all passengers wear seatbelts, putting devices away while driving, and driving the speed limit.

We hope you find these tips helpful as students transition back to school. As always, if you have any needs or questions, do not hesitate to reach out to our team. We are happy to help.

Today, our team wanted to share some key information about a life insurance policy issue we’ve seen over the years: insu...
08/27/2026

Today, our team wanted to share some key information about a life insurance policy issue we’ve seen over the years: insufficient coverage. Many people establish life insurance policies, then ignore them for years — even though their income has increased, and they’ve assumed greater financial responsibilities (such as getting married, having children, or taking on a mortgage).

Life insurance is designed to replace your income. If your paycheck supports your household, regardless of what that looks like, your coverage should reflect that responsibility. Swipe for key details on how to estimate your current life insurance needs and when it makes sense to review your policies.

If it’s been a while since you last reviewed your coverage, or if your income has changed significantly since we last spoke, our team would be happy to help you take a closer look and ensure everything still aligns with your current situation.

Many business owners assume that their insurance coverage begins on the same day they confirm their policy. However, it ...
08/25/2026

Many business owners assume that their insurance coverage begins on the same day they confirm their policy. However, it is not always that simple. Understanding your policy's effective date and how to align it with your business operations is one of the most practical steps you can take to protect your business. Swipe to learn more.

If you have questions about your commercial insurance coverage or your policy’s effective dates, reach out to us. We are here to help.

From ransomware and phishing to vendor outages, cyber incidents are now among the most common causes of business disrupt...
08/19/2026

From ransomware and phishing to vendor outages, cyber incidents are now among the most common causes of business disruption. The impact can extend well beyond IT, affecting operations, revenue, and reputation. Recent data shows billions of dollars in reported cyber losses each year, with some individual incidents costing millions.

Swipe for a brief overview of how cyber insurance can help protect your business against this threat.

If you’re not sure how your current coverage would respond to a cyber event, now is a great time to review it. Our team is happy to help you walk through your options and make sure your business is properly protected.

Whether your student is just starting college or already well into their academic career, insurance is an area worth rev...
08/06/2026

Whether your student is just starting college or already well into their academic career, insurance is an area worth revisiting periodically to ensure they have the right coverage in place.

With the start of the school year approaching, we wanted to take a moment to share a few key coverages to review before students head back to school. Swipe for more information.

Taking time to review these key coverages ahead of back-to-school can help give you and your student peace of mind. Our team is here to help review your current coverage and talk through additional policies and riders where it makes sense. Give us a call today, and we can get started.

Running a business comes with no shortage of moving parts — and making sure you're protected from the unexpected is one ...
08/04/2026

Running a business comes with no shortage of moving parts — and making sure you're protected from the unexpected is one of the most important pieces of the puzzle. That’s where commercial umbrella policies come in.

Swipe to learn more about how this coverage works and whether it's right for your business.

If you'd like to talk through whether a commercial umbrella policy makes sense for your business, know that we are always happy to help. Feel free to give the office a call today.

Most businesses make crucial employment-related decisions on a regular basis, and for the most part, these decisions go ...
07/28/2026

Most businesses make crucial employment-related decisions on a regular basis, and for the most part, these decisions go smoothly. But what happens when something goes wrong in the process?

That’s where employment practices liability insurance (EPLI) comes in. This key coverage can act as a safety net if a business is involved in an employment-related legal conflict. It can help with:

🔵 Defense costs - Many EPLI policies help cover legal defense expenses associated with covered claims, and in some cases, these costs may be covered regardless of the case outcome.
🔵 Settlements or judgments - Policies may help pay covered settlements or court-awarded damages, though this is subject to policy limits, exclusions, and terms.
🔵 Third-party claims (optional coverage) - Some policies include coverage for claims brought by non-employees, such as customers or vendors.

That said, not all policies are the same. Details such as exclusions, limits, and whether coverage is claims-made can significantly affect how the policy responds.

If you want to learn more about EPLI or review an existing policy, don’t hesitate to reach out to our team. We are here to help you ensure that your business is fully protected.

If you’ve ever loaned your car to a friend or borrowed someone else’s vehicle, you may have wondered what happens if an ...
07/21/2026

If you’ve ever loaned your car to a friend or borrowed someone else’s vehicle, you may have wondered what happens if an accident occurs. Would the vehicle owner’s insurance apply — or would the driver’s policy take over?

In most situations, auto insurance follows the vehicle first, not the driver. That means the car's policy is usually the primary source of coverage in the event of an accident. However, that’s not always the case. Swipe for some key details about when the vehicle owner’s policy kicks in and when the driver’s policy is used.

If you’re ever unsure how your coverage applies, want to double-check your policy, or layer on additional auto coverages, we’re always happy to take a look with you. Feel free to give our team a call. We are here to be a resource for you.

When a business grows, two things that tend to change quickly are inventory levels and headcount. Growth in both of thes...
07/16/2026

When a business grows, two things that tend to change quickly are inventory levels and headcount. Growth in both of these areas can create gaps in your insurance coverage in ways that are easy to miss until something goes wrong.

If your business is carrying more inventory than it was when your policy was written, your current property limits may not fully cover a loss from a fire, theft, or other covered event.

Similarly, adding employees changes your workers' compensation calculations and liability exposure, and payroll classifications may need to be updated to accurately reflect the work your team is actually doing.

If either of these has shifted for your business this year, it is worth taking a closer look at your current coverage. Give us a call, and we can help you determine whether your policy still fits your business today.

Customer satisfaction is at the heart of what we do. Here's what people are saying.
07/13/2026

Customer satisfaction is at the heart of what we do. Here's what people are saying.

Address

16535 W Bluemound Road Suite 110 110
Brookfield, WI
53005

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

Telephone

+12625998031

Website

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