01/10/2021
I find most buyers and sellers don't realize that Zillow and other similar 3rd party sites are actually advertising sales platforms that use the listing data to sell ad space to agents, lenders, (and possibly other industry service providers) while also prospecting for customers for their own in-house service providers, AND once you use their platform (which you're paying for) they own all of your content.
I'm not saying this is bad.
I'm just saying most people don't realize.
In the early days of listing syndication, WAV Group investigated the terms of use on third party advertising websites like Zillow.com®, Trulia.com® and others. Zillow® and Trulia®, who received data through listing syndication feeds rather than though data licensing terms with MLSs like Realtor....
