Bettie Jarvis

08/08/2024

Strands #158
“Splashy event”
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🔵🟡💡🔵
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03/06/2023

03/24/2022

: Process improvement cannot happen from the top down. Empower employees closest to the problem to find the root cause and implement modifications.

03/17/2022

: Should you ever say “No” to a customer? Yes — if you’re too overloaded to do a good job, or if the job will move your business backwards, not forwards.

03/10/2022

: Use the 80/20 rule for social media: 80 percent of content should be educational and engaging. Only 20 percent should directly promote the business.

03/03/2022

: Your website should seek to do three things: 1. Add value 2. Collect data 3. Conduct commerce

02/24/2022

: Connect with industry journalists on social media. That way, you can be front-of-mind when they need a quote, or a source, for a story.

02/17/2022

: The fewer the decisions, the easier it is for a prospect to make a purchase. Limit the number of decisions involved in a sale.

02/10/2022

: Empower your team by setting boundaries. When employees know where they can act autonomously, they’ll innovate more with what they control.

02/03/2022

: ‘Pre-boarding’ helps new hires feel welcome before they even start. Share non-proprietary information so they are better prepared for day one.