10/13/2026
For years, women could sit through an entire financial meeting while most of the conversation happened with the man sitting next to them.
The questions were directed to him and the conversation centered around him. Even when she was included, there was still a difference between being spoken at and actually being spoken to.
Has that completely disappeared? Of course not, but the dynamic has shifted A LOT over the years.
What’s more interesting to me now is how much the conversation itself has changed.
Women are not just thinking about how much they can accumulate. They’re thinking about what that money allows them to do with their lives and what changes if they decide to use it.
Can I take more time off with my kids? Can I start the business? Can I afford to build my family the way I want to? Can I spend more now and still be okay later?
Those are very different conversations, and I think financial planning has to keep evolving right alongside them.
Investment advisory services offered through Mutual Advisors, LLC DBA Wise Oak Wealth, a SEC registered investment adviser.