10/16/2026
Welcome back to Hotel Hot Takes: a series where we’re unpacking some of the principles, lessons, and realities shaping how we think about hospitality! 🌶
With The Wave underway, we’re taking a closer look at what it takes to create a hotel that works: for its guests, its team, and for the long term.
Hot Take #5 💡The same decision can work at one hotel and fail across a portfolio.
One of the things we love about hospitality is that every property has its own personality. Different destinations attract different travelers, different guests have different priorities, and something that feels completely natural at a mountain retreat, city hotel, or sprawling resort might feel entirely out of place somewhere else.
That's why we don't believe every decision should automatically be replicated across every property.
With The Wave, we're starting with Hilton Head: the beach, the walkability, the way families and groups travel here, and the experiences people already love about the island. Then we're asking how the hotel can complement that.
The best hospitality doesn't force every property into the same mold. It gives each one room to become exactly what its destination calls for.