09/16/2026
Most people spend a lot of time thinking about what to invest in. Almost no one thinks about where to hold it.
That's a mistake, because the same investment can cost you more or less in taxes depending on which account it sits in.
It's called asset location and here's the simple version:
Same investments. Same returns. Different tax outcome, based entirely on where they live.
You don't need to restructure everything. It usually just means being intentional about where new contributions go over time.
Small decisions, made consistently, compound just like the money does.
Thinking about how your accounts are set up? That's a good conversation to have before year-end. Follow the link to learn more about Asset Location.
The same investment can cost you more or less in taxes depending on where you hold it. Here's how asset location works — and why it matters.