Assurance Financial - Birmingham

Assurance Financial - Birmingham Assurance Financial Group, LLC specializes in home loans. NMLS # 70876 We are a proud partner of The University of Alabama Athletics. That’s all we do.

Established in 2001, we are a full-service lender offering a complete menu of residential loan products to clients across the nation. Assurance Financial specializes in home loans. Our customers like us because we offer competitive rates and fees, quick turnarounds on their loans, and really great customer service. Real estate agents like how well we take care of their clients and the fact that we

handle processing and underwriting in-house. If you're a first-time home buyer, it's likely that you're somewhat intimidated by the home buying experience. Even people who have previously bought homes can find themselves inundated by paperwork, confusing processes, and new concerns. The right loan officer can help you find your way through this unfamiliar territory. Assurance Financial loan officers are approachable and available, even outside of business hours. Unlike large banks that make their customers talk with representatives in distant states, Assurance Financial handles the entire mortgage process in-house. And our state-of-the-art technology allows us to perform online loan closings, making the application and paperwork go as smoothly as possible. We offer all residential loan products, including conventional loans, VA loans for veterans, FHA loans for buyers who have limited credit or limited funds for a down payment, and USDA RD loans for homes located in rural areas. We also offer financing for new construction homes, higher priced homes that require jumbo loans, and renovation loans for homes in need of repairs and restorations. Whether you're looking to purchase a home or refinance your current mortgage, contact a local home loan expert at Assurance Financial to experience the difference our people make in getting your loan closed hassle-free

For licensing information, go to: www.nmisconsumeraccess.org

Licensed by The Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act

06/23/2026

Big news! 🎉 https://ow.ly/A3YL50ZcUpB has recognized Assurance Financial as the #1 mortgage company in customer satisfaction for 2025 in the Large Division category.

With a 4.94 average rating across more than 39,500 reviews, this recognition reflects the commitment our team brings to every client interaction. Thank you for trusting us to help you achieve your homeownership goals.

We're proud to announce that Loan Officer Rutherford Yeates of our Birmingham, AL branch has been recognized among the T...
06/23/2026

We're proud to announce that Loan Officer Rutherford Yeates of our Birmingham, AL branch has been recognized among the Top 500 Loan Officers nationwide by Experience.com for outstanding customer feedback!

This honor reflects his unwavering commitment to putting clients first and delivering an excellent mortgage experience.

5.0 star review received on Experience.com for Rutherford Yeates by Bonnie P - As  an  Alabama  Realtor,  Rutherford  is...
06/22/2026

5.0 star review received on Experience.com for Rutherford Yeates by Bonnie P - As an Alabama Realtor, Rutherford is consistently my #1 go to lender. My buyers were moving from Texas to Alabama and did not have a lender. Rutherford jumped in and handled the long distance communication with ease and efficiency. I was not surprised that he brought these buyers to the closing table with no delays. He is ALWAYS amazing! He and Alex, his assistant, are experts in their field.

Click to see all 482 reviews of Rutherford Yeates - Assurance Financial, Loan Officer | NMLS # 2096232

Happy Father’s Day to the dads, granddads, and father figures who make life a little better every day 💙
06/21/2026

Happy Father’s Day to the dads, granddads, and father figures who make life a little better every day 💙

5.0 star review received on Experience.com for Rutherford Yeates by Kristin I C - Rutherford  and  his  assistant,  Alex...
06/19/2026

5.0 star review received on Experience.com for Rutherford Yeates by Kristin I C - Rutherford and his assistant, Alex were both very communicative about the whole loan process and were quick to respond to my questions. With this being our first home, my husband and I needed a lot of guidance and advice which Rutherford was excellent at. He is extremely knowledgeable so I felt like we were in good hands and the loan process wasn't so daunting. I will most definitely choose him again to handle any future mortgage loans!

Click to see all 481 reviews of Rutherford Yeates - Assurance Financial, Loan Officer | NMLS # 2096232

5.0 star review received on Experience.com for Joel Holmes by Darius L G J - Fromthe  first conversation I knew  Joel  w...
06/19/2026

5.0 star review received on Experience.com for Joel Holmes by Darius L G J - Fromthe first conversation I knew Joel would be the guy.

Click to see all 63 reviews of Joel Holmes, Loan Officer | NMLS # 2664446

06/18/2026

Before you start house hunting, make sure you're setting yourself up for success.
These are the key steps every first-time buyer should take before searching for a home. 🏡

Save this checklist for later and reach out when you're ready to get started.

5.0 star review received on Experience.com for Eric Kelly by Raymond H - Eric  and  his  team  are  the  best.  This  ou...
06/17/2026

5.0 star review received on Experience.com for Eric Kelly by Raymond H - Eric and his team are the best. This our first home buying experience and we didn't know what to expect. We were kept informed every step of the way. A perfect 10!

Click to see all 559 reviews of Eric Kelly, Branch Manager | NMLS # 78396

5.0 star review received on Experience.com for Joel Holmes by Jessica D - Thank you  for  staying  up to date on  the  l...
06/16/2026

5.0 star review received on Experience.com for Joel Holmes by Jessica D - Thank you for staying up to date on the loan processes, and making it easy to understand! See you when we get to Alabama!

Click to see all 62 reviews of Joel Holmes, Loan Officer | NMLS # 2664446

Address

500 Office Park Drive, Ste 410
Birmingham, AL
35223

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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