06/30/2025
Is SEO (search engine optimization) being replaced by AEO (answer engine optimization)?
If you’re a business owner, this shift might be worth understanding. (We’re trying to learn about it, too!)
🔎 First off, what is AEO, and how does it work?
As you know, with traditional SEO, you type a question into a search engine like Google and get a list of links to click through to find your answer.
Now, when you search, Google often serves up an AI-generated summary using its Gemini tool. If you’ve asked a question on ChatGPT and gotten an answer, that’s AEO in action.
It’s less about pointing you to the answer and more about delivering it instantly.
So, to stay ahead, consider the following strategies to help AI tools pull answers directly from your website into AEO responses:
💡 Add messaging that provides clear, concise answers to common customer questions.
📷 Include FAQs and summaries that AI can extract easily.
As financial professionals, we work with some small and mid-sized business owners. While we’re not marketing experts, we recently learned about this and found it worth sharing.