Sound Capital

02/25/2026

Every building starts the same way.

Not with paint colors or final walkthroughs, but with a decision to break ground and move forward before the result is visible.

Then it comes together in phases. Foundation poured. Framing up. Structure taking shape. What started as lines on paper becomes something real.

If you’re in the middle of a project and need a capital partner who understands the pace and pressure of construction, we’re here to help. The early stages may not look impressive yet, but that’s where real progress begins.

Let’s build something great!

02/10/2026

With IBS just a week away, you can already feel where the conversations are going.

Builders are talking through what feels possible, what feels tight, and what they are taking a closer look at this year.

We are going into next week focused on listening first.

If you are attending IBS, pay attention to the recurring themes. They usually tell you more than any headline. And stop by Booth S1298.

02/09/2026

Building is rarely about just one project. It is about what comes next.

Delays, timing gaps, and unclear expectations tend to stack up quietly. You don’t always notice them until momentum starts to slow.

We have been having more honest conversations with builders about what is working and what is not in today’s market.

If that sounds familiar, stick around. You might recognize a few of the challenges we talk about.

01/15/2026

Coming to IBS? Make sure Booth S1298 is on your route.

We are giving builders a reason to stop, not just walk by.

-Free book at the booth
-Daily giveaways announced soon

Booth S1298

Whether you are a builder, broker, vendor, or industry partner, stop by Booth S1298 to grab a free book, enter to win, and connect with our team while you are on the show floor.

See you at IBS.

01/13/2026

Building is not just tough right now. It is complicated.

Costs are higher.
Labor is stretched thin.
Financing feels different from what it did even a year ago.

That is why IBS matters.

The International Builders’ Show brings builders together to talk through the real challenges behind the job sites, not just what is trending, but what is slowing deals down and what is helping projects move forward again.

We will be at IBS this year to be part of those conversations and connect with builders who are navigating real pressure and still planning for what is next.

If you are going, let us know.
Some conversations are better had in person.
See you in Orlando!

01/12/2026

Nearly 3 out of 4 builders say financing delays slow their projects down.

Not because the deal is bad.
Because the timing is.

While materials cost more and schedules stretch, capital often moves too slowly to keep up. That gap hits cash flow first, then momentum.

Sound Capital works with builders who need funding to move when the job site moves. Real timelines. Real conversations. Capital is built around how you actually build.

If financing keeps slowing things down, it might be time to rethink the structure.

Contact us today: https://hubs.li/Q03-vrWh0

01/09/2026

Quick heads up for builders, this week’s Builder Straight Talk episode is a good one.

There are more than 400,000 open construction jobs right now. Most builders don’t need a statistic to feel that. You feel it when projects take longer, when schedules get tight, and when it’s harder to find reliable trades you can count on.

In this episode, Michael Krisa sits down with Mark Pursell to talk about something builders deal with every day. You can do everything right inside your own business and still feel stuck, because no single builder can fix the labor shortage alone.

Yes, builders can invest in their teams, support their trade partners, and create great places to work. But real change happens when the industry works upstream with schools, training programs, and organizations to get more people exposed to the trades earlier.

That’s why the work being done alongside National Association of Home Builders and the National Housing Endowment matters. This isn’t about charity. It’s about protecting the future of building.

If labor shortages are slowing your jobs or stretching your teams thin, this conversation is worth your time.

Listen here:

Mark Pursell has had one of those careers that makes you wonder how it all fits together. Hockey player in Michigan. Door-to-door 401k salesman. Construction finance guy who traveled to 85 countries. CEO of the Premium Cigar Association, where he built a cigar lounge in Washington, D.C. and used it....

01/09/2026

Somewhere along the way, we decided there was only one definition of success.

It was quiet.
It was well-intentioned.
And it changed everything.

Young people were told, directly and indirectly, that building with your hands meant you had fallen short. The trades did not fail a generation. We pushed that generation away.

That reality is at the center of a powerful conversation on Builder Straight Talk, hosted by Michael Krisa , featuring Mark Pursell. Mark spent fourteen years helping run the National Association of Home Builders, including oversight of the International Builders’ Show, and watched firsthand as the industry grew while the workforce pipeline quietly broke.

NAHB saw early that this was not just a labor issue. It was an exposure issue. When students never see construction as a real option, they never get the chance to choose it.

But when that exposure returns, everything changes. Tools in hand. Real builders. Real futures. Construction stops feeling abstract.

The trades were never a backup plan.
We just stopped showing what was possible.

Continue to learn more here:

Mark Pursell has had one of those careers that makes you wonder how it all fits together. Hockey player in Michigan. Door-to-door 401k salesman. Construction finance guy who traveled to 85 countries. CEO of the Premium Cigar Association, where he built a cigar lounge in Washington, D.C. and used it....

01/08/2026

At some point, we quietly changed what we told kids “success” looked like.

Shop classes faded out.
Guidance counselors pointed everyone in one direction.
And the trades slowly disappeared from the conversation.

On Builder Straight Talk, hosted by Michael Krisa, Mark Pursell talks about how that shift did real damage, not because construction stopped mattering, but because young people stopped seeing it as a future they could choose.

When Mark stepped into the CEO role at the National Housing Endowment in 2018, the workforce warning signs were already there. Working closely with the National Association of Home Builders, and under the leadership of James Tobin, CAE, the focus became clear: rebuild the pipeline early through education, exposure, and real opportunity.

Because when students actually get hands-on experience, everything changes. Put tools in their hands. Let them frame a wall. Introduce them to builders who own companies and support families. Construction stops being an idea and starts feeling real.

The trades were never a backup plan.
We just stopped showing people what was possible.

Learn More Here: https://builderstraighttalk.com/podcasts/400000-open-construction-jobs-that-no-one-is-talking-about-with-mark-pursell/