Lisanized & Designs

Regarding Clever Container BUSINESS MODEL OF THE PAST MAKES A SAVVY COMEBACK Local Moms Drive “Recession-Resistant” Industry, Re-define Work/Life Balance City, State May 7, 2010 – In a down economy, many women are regaining control of their financial futures- reigniting the popularity of direct sales. But forget the old fashioned Tupperware parties- these tech savvy, social networking women are modernizing the direct sales industry. They are part of Clever Container, a new direct selling company that is completely unique to the industry- the only one that focuses on organizing products. More women than ever are working from home and, thanks to modern technology, redefining the work/life balance. Women want to contribute to their household finances, but refuse to sacrifice time with their family. Direct sales is a natural fit for this shift in priorities and Clever Container allows women to make a successful business out of being organized, while being in complete control of their schedule and income. "We're recession-resistant in the sense that more people come to us during economic hard times for supplemental income or replacement of a lost job," says Neil Offen, president of the Direct Selling Association (DSA), the trade group that represents the largest U.S. direct sales companies. In fact, the average annual growth in direct sales during recessionary years is 4.5%. It’s a “recession-resistant” industry that has helped countless families survive tough economic times, so this 100th anniversary is a real celebration. Clever Container brings a fresh approach to direct sales with its uniqueness in its products and education. It is the only DSA member which specifically demonstrates and sells organizing products. Also, the company structure is as fun as their products: a Clever Consultant can either throw an organizing party by choosing from two fun product-oriented party formats, or a consultant can teach a class on organizing kids, closets, pantry, or office which is more structured and hands on. About Clever Container: Clever Container is a direct sales company focusing entirely on organizational products. During July of 2006, friends Karen Eschebach, a professional organizer, and Jennifer Weaver, a stay-at-home mom, had a light bulb moment! Why not bring organizing tools and techniques to those that can benefit most from it; EVERYONE! Launched in January 2007, Clever Container continues to grow as more and more Consultants join this unique business opportunity.

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