SASSI

10/15/2026

Beauty professionals spend countless hours stressing the importance of SPF to their clients. Therefore, EltaMD Skin Care's “No Offseason for SPF” campaign tackles the drop in sunscreen use after summer, using football season to reframe SPF as a daily habit. With derms, creators and pros in the mix, the brand spotlights formulas for acne, redness and barrier repair while expanding into pro beauty through Glamsquad. Click the American Salon link below to learn more.

Most consumers understand the importance of sun protection, yet SPF remains strongly associated with summer, vacations, and warm temperatures. | The skincare brand’s newest marketing campaign, “No Offseason for SPF,” uses football culture to push sunscreen as a year-round daily habit.

10/13/2026

Breast cancer awareness goes beyond pink. It’s real women, real families and real lives changed. This month asks us to know our bodies, seek care when something feels different, support those in treatment and turn awareness into meaningful action. Read the Style Rave article below to learn more about self-care this and how your business can get involved and do its part!

This Breast Cancer Awareness Month, look beyond the pink ribbon. Learn the breast cancer signs, risk factors, screening considerations...

10/06/2026

Halloween brings creativity to the salon, but costumes, specialty products and busy events can introduce new risks. Clear walkways, proper product use and trained staff help prevent incidents. A little planning keeps the season festive and safe.

Halloween fun can create unexpected salon hazards. Learn practical safety tips for costumes, specialty products, busy spaces and seasonal services.

10/05/2026

Stylists spend years mastering technique but often get no guidance on running the business behind the chair. With many now self‑employed, practical education in pricing, retention and growth is essential. Artistry alone no longer guarantees a lasting career. Click the link to American Salon below to get insight.

Across the country, hair salons are seeing demand for their services grow. And while beauty professionals may have amazing skills as far as their craft, what almost none of them have been taug | L.A. hairstylist, salon owner, and educator Paula Peralta argues that while technical skills may launch a...

10/02/2026

Luxury skincare is evolving. Clients want purposeful ingredients, refined textures, thoughtful fragrance and formulas that support skin health. The new definition of luxury is how the product feels, performs and aligns with wellness values. Read Skin Inc. below for more on this latest trend.
https://ow.ly/qmtl50ZQJQs

09/28/2026

Beautycon 2026 spotlighted innovation with purpose: smarter texture tools, residue‑free refreshers and skin‑prep routines that elevate makeup. These solutions are poised to shape beauty trends in 2027. Read the Refinery29 article below.

From French Barrelettes to K18 AirWash and a makeup-gripping essence, these Beautycon 2026 discoveries offer smarter solutions to everyday beauty problems.

09/23/2026

From Bardot bangs to the iconic French bob, Parisian‑inspired cuts focus on texture, natural volume, and confidence in imperfection. Strategic shapes that grow out beautifully make them ideal for women seeking effortless, modern style. Read the Harper's Bazaar article below.

From Parisian pixies to French bobs

09/21/2026

For more than 75 years, SASSI has helped salons, spas and beauty professionals protect their businesses with coverage designed for the industry. Whether you own a salon, rent a chair or operate independently, we’re here to help you find the coverage you need! See our feature on Salon Today's Instagram below.
https://ow.ly/Rz6r50ZOmei

09/17/2026

Hidden on the third floor of Arthur Ashe is one of the US Open Tennis Championships best‑kept secrets: a players‑only salon where Julien Farel and his team prep athletes for the spotlight. From legends to rising stars, it’s become a trusted stop during the tournament. Read the ESPN article below to learn about his success with Tennis' biggest names.

Julien Farel has operated the US Open's player-exclusive barbershop and salon for almost 20 years, cutting Nadal's and Djokovic's hair.

09/14/2026

Honey’s staying power comes from its duality: rigorous science behind its healing benefits and a sensorial warmth that feels indulgent. As brands revisit heritage ingredients, honey stands out for its ability to hydrate, soothe, and elevate routines without harsh actives. Read the latest about this trend from InStyle below.

Honey has a rich history in the beauty world, but now more than ever, the “liquid gold” ingredient is having a moment, popping up everywhere from luxury skin care to chic gourmand scents.