SASSI

09/02/2026

DIY beauty is booming across the nation, but some things are better left to the professionals. From prioritizing client safety to protecting a business’s reputation, licensed professionals have an important advantage that a tutorial can’t replicate: training, personalized care and accountability.

In her latest article for American Salon, Brownyard Group Account Manager Kathy Lopez explores the risks that can come with at-home treatments. She also discusses how salon and spa professionals can use the DIY trend as an opportunity to reinforce the value of their expertise.
Read Kathy’s insights in American Salon below.

There’s a reason DIY beauty tutorials for haircuts and color, skin treatments, and nails are among the most popular content on social media. | As at-home beauty trends surge, salons and spas can turn DIY mishaps into opportunities to build trust and loyalty.

08/27/2026

From ballgowns to photoshoots, organizations in D.C. are proving that beauty and dignity go hand in hand. For women facing homelessness, these moments of care help rebuild confidence, identity, and hope. Read the Street Sense Media article below to learn more about these amazing women.

Some D.C. organizations address a need that often goes overlooked for people experiencing homelessness: beauty.

08/25/2026

As salons evolve, technology is becoming essential for improving consultations, streamlining daily operations, and reducing everyday risks. From AI tools to smarter inventory systems, the right tech helps stylists focus on what matters most: delivering exceptional service and building lasting client relationships. Read the Sassi original article below by program manager, Kathy Lopez.
https://ow.ly/T3jZ50ZBA9A

08/20/2026

Blush‑heavy looks from the ’30s and ’80s are back, but Southern grandmas never stopped using them. Their beauty wisdom endures: more blush, a natural‑finish lipstick, warmed‑up eyeliner, and brown mascara for soft definition. Read the Southern Living article below to learn more from seasoned matrons.

When asked what old-school makeup trend has remained just as flattering as the decades have gone by, their answers were the same: Powder blush, and lots of it.

08/18/2026

Acne sits at the fault line between beauty and medicine. With evolving research, tighter FDA oversight, and rapidly changing state scope, estheticians must stay compliant, use cosmetic‑appropriate language, vet vendors carefully, and know when to refer clients for medical care. Read the Skin Inc. article below to stay up to date.
https://ow.ly/hoCp50Zwl1H

08/14/2026

Spas are embracing longevity with science-backed treatments that target cellular aging, resilience, and whole-body vitality. Resorts now offer personalized diagnostics, biohacking circuits, recovery therapies, and mindful practices that support a longer, healthier, and more energized life. Read the American Spa article below.

Longevity and healthspan are buzzwords in the spa and wellness industry today because people not only want to live a longer life, they also want to stay fit and healthy for longer. | Learn about some of the spas and offerings that are helping people in their quest for a longer and healthier life.

08/10/2026

Beauty and personal care brands are leaning into Summerween with glow in the dark polish, witchy bath bombs, and candy inspired body mists. Check out the latest styles below to use this 'Augtober'.

Happi rounded up some of the brands capitalizing on Summerween with spooky season products.

08/07/2026

The weekly salon trip is having a quiet comeback. Our grandmothers protected that hour for connection, conversation, and a fresh blowout. In a busy world, the salon chair still offers something rare: community, care, and one protected moment that belongs only to you. Read this fascinating article from Southern Living below.
https://ow.ly/2aoW50Zu0Xw

08/05/2026

Zendaya continues her standout summer with a striking beauty look at the Shanghai premiere of Spider Man: Brand New Day. Nikki Makeup reveals the behind-the-scenes lineup, including a surprise hero product many of us already own. Read the indy100.com article below to learn more about this beauty-on-a-budget look.

It's a very busy summer to be Zendaya, between Euphoria season 3, The Odyssey, and Spider-Man: Brand New Day all debuting within mere weeks of each other - oh and marrying Tom Holland in the midst of it all. But, the beauty circles would argue it's also been her best summer yet, watching her morph f...

07/30/2026

Split-end menders are gaining recognition through paid awareness, while 'hair dusting' is rising organically on TikTok, giving brands an opportunity to educate, build trust, and support healthier‑looking hair. Read the Happi Magazine article below.

Per Spate’s Popularity Index, the moment’s top-growing split end solutions are split end mender and hair dusting.