Superior Insurance Group

Superior Insurance Group Full Service Independent Insurance Agency Servicing the Great Lakes Bay Region and the State of Michigan. We are an independent insurance agency.

We are Superior Insurance Group, formally known as Northway Plum Insurance Inc. We have been serving the Mid and Northern Michigan area since 1976. We are proud to provide insurance and financial solutions to more than 6,000 individuals, families, and businesses in our community. We are committed to building a solid relationship with customers through practical solutions and excellent service. An

d as such, we don't work for any one insurance company; we provide coverage from several different companies. This allows us to give you the best price for the coverage that fits your needs. We are committed to providing fast, fair and friendly customer service.

05/30/2026

🎙️ A little behind-the-scenes look at what’s in the works at Superior Insurance Group!

We’re excited to be expanding our content with more podcasts, educational segments, industry deep dives, expert conversations, and valuable insights designed to help our clients and community stay informed.

This is just the beginning raw video. We can’t wait to share what’s coming next. Stay tuned! 🚀

🏅 Insurance is a lot like a relay race—you need a team you can trust to carry the baton.At Superior Insurance Group, we’...
05/29/2026

🏅 Insurance is a lot like a relay race—you need a team you can trust to carry the baton.

At Superior Insurance Group, we’re ready to take the handoff and help protect what matters most.

🏃‍♂️ Hurry on over and let Team SIG show you the difference!

Today, we pause to remember and honor the brave men and women who gave their lives in service to our country. 🇺🇸In obser...
05/25/2026

Today, we pause to remember and honor the brave men and women who gave their lives in service to our country. 🇺🇸

In observance of Memorial Day, our office is closed today as we take time to reflect on the sacrifices made for the freedoms we enjoy every day.

We hope you are spending the day with family, friends, and gratitude for those who served and sacrificed.

From all of us at Superior Insurance Group, we wish you a safe and meaningful Memorial Day. ❤️🤍💙

Superior Insurance Group will be closing early at 1:00 PM today as our team heads into Memorial Day weekend.As we enjoy ...
05/22/2026

Superior Insurance Group will be closing early at 1:00 PM today as our team heads into Memorial Day weekend.

As we enjoy time with family and friends, we also take this weekend to remember and honor the brave men and women who made the ultimate sacrifice for our country.

We hope you have a safe and meaningful holiday weekend, and we’ll be back in the office on Tuesday! ❤️🤍💙

05/21/2026

At SIG, we never want to settle for “good enough.”

Whether it’s improving the customer experience, investing in our team, implementing better technology, or creating a stronger workplace culture, we are always looking for ways to serve people better.

Because at the end of the day, insurance is about people. And people deserve to feel cared for, protected, and supported. 💙

We’re grateful for our amazing clients and employees who make that mission possible every single day.

04/16/2026

So many from our Superior Insurance Group team helped with success of this fundraising Euchre tournament! Together we win BIG as a community!

A few of our team members are out of the office today, spending time together in continuing education! 📚We’re always com...
04/16/2026

A few of our team members are out of the office today, spending time together in continuing education! 📚

We’re always committed to learning, growing, and staying up to date so we can better serve our clients. Proud of this group for investing in their knowledge (and having a little fun while they’re at it, too)!

♠️♥️ Shuffle Up for a Cause, Bay City! ♣️♦️We’re coming together to support something that truly matters 💙Bay City Acade...
04/09/2026

♠️♥️ Shuffle Up for a Cause, Bay City! ♣️♦️

We’re coming together to support something that truly matters 💙
Bay City Academy, located in the Southend, is in need of a standing refrigerator and freezer so they can provide essentials like milk, fruits, vegetables, eggs, and more to students through their backpack and after-school programs. Many of the kids they serve are low-income, and some are even experiencing homelessness. This is where our community steps up.

Join us for a fun night that makes a real impact:
📅 Tuesday, April 14
🕕 6:00–8:00 PM
📍 The Boat House, Downtown Bay City

Our Satellite Rotary Euchre Tournament is open to everyone—so bring your friends, family, coworkers, and card partners!
Whether you’re competitive or just in it for the laughs, it’s going to be a great night for an even greater cause.



Event Details:
• $25 pre-registration | $35 at the door
• 21+ event | BYOB
• Light snacks provided
• Bring K–12 socks to donate 🧦
• 🏆 $200 for 1st place | $100 for 2nd place
• Prizes, bragging rights, and plenty of fun included

All proceeds go toward supporting local schools and helping meet real needs—starting with this refrigerator and freezer for Bay City Academy.

We can host up to 60 players—let’s fill the room and make a difference together!
See you at the table ♣️

Registration Link:
https://www.crsadmin.com/eventportal/Registrations/PublicFill/EventPublicFill.aspx?evtid=4dc7fc79-83a6-4cf5-b86e-2923cc9cb8c4&fbclid=IwY2xjawREmXdleHRuA2FlbQIxMABicmlkETFuSHRkcWVvbkkxeEI3bVhxc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHssOS_G9OlbAISHrjx0VY0a-21WW2vSJueCU_vkLlD-ckJB5rr_1PupUWmtR_aem_RJluX1rTy76FkfEmPzc1Gw

04/08/2026

♠️♥️ Euchre Night is Almost Here We Need You! ♣️♦️

Our Satellite Rotary Euchre Fundraiser is next week Tuesday, April 14, and we still have spots to fill! Open to the community!

Join us from 6–8 PM at the Boat House (Downtown Bay City) for a fun night of cards, laughs, and community impact. All proceeds support local schools and their biggest needs.

👉 Please pre-register to help us plan:
[https://www.crsadmin.com/eventportal/Registrations/PublicFill/EventPublicFill.aspx?evtid=4dc7fc79-83a6-4cf5-b86e-2923cc9cb8c4]

Even better, help us spread the word! Invite your friends, coworkers, and fellow card sharks 🃏

Event Details:
• $25 pre / $35 at the door
• 21+ | BYOB | Light snacks provided
• Bring K–12 socks to donate 🧦
• Prizes + bragging rights included

Let’s fill the room and make a difference together, we can host up to 100 players!

See you there!

🚧 Commercial Lines TipDid you know many business insurance policies include exclusions and limitations that owners don’t...
01/16/2026

🚧 Commercial Lines Tip

Did you know many business insurance policies include exclusions and limitations that owners don’t always realize are there—until a claim happens? While a policy may look solid on paper, certain risks, operations, or activities can be excluded based on how the business is classified or how the policy is written.

That’s why a proactive coverage review is so important. Reviewing your policies helps uncover potential gaps, outdated information, or changes in operations that may no longer be properly covered. Catching these issues ahead of time can save significant time, frustration, and unexpected costs down the road.

As your business evolves—new services, new equipment, additional locations, or growth in revenue—your coverage should evolve with it.

➡️ A coverage review doesn’t mean you need to change anything. It simply ensures your protection still matches your business today.

📩 Message us anytime if you’d like us to take a look.

Address

916 Washington Avenue Suite 210
Bay City, MI
48708

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+19898937651

Website

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