Superior Insurance Group

Superior Insurance Group Full Service Independent Insurance Agency Servicing the Great Lakes Bay Region and the State of Michigan. We are an independent insurance agency.

We are Superior Insurance Group, formally known as Northway Plum Insurance Inc. We have been serving the Mid and Northern Michigan area since 1976. We are proud to provide insurance and financial solutions to more than 6,000 individuals, families, and businesses in our community. We are committed to building a solid relationship with customers through practical solutions and excellent service. An

d as such, we don't work for any one insurance company; we provide coverage from several different companies. This allows us to give you the best price for the coverage that fits your needs. We are committed to providing fast, fair and friendly customer service.

08/14/2026

⚠️ Phone System Issues

We’re currently experiencing technical issues with our phone system, which may make it difficult to reach our team by phone.

Our team is aware of the issue and is working to get everything back up and running as quickly as possible. In the meantime, please feel free to reach out to us by email at [email protected].

We apologize for the inconvenience and appreciate your patience and understanding. We’ll provide an update as soon as our phone system is fully operational.

08/07/2026

Current situation!

Today, SIG closed the office early for a little Employee Appreciation afternoon! 💙

We invited our team and their families to step away from work, relax, have some fun, and simply enjoy time together. It was such a great afternoon connecting outside of the office, laughing, catching up, and getting to know the families behind the people we work alongside every day.

We’re incredibly proud of the team we have at Superior Insurance Group. It’s not just the talent and hard work they bring each day, it’s the way they support one another, take care of our clients, and continue to show up for our agency and each other.

Great companies are built by great people, and we’re pretty lucky to have this crew. 💙

A well-deserved afternoon celebrating the people who make SIG what it is!

Superior Insurance Group will be closing at noon today for a staff appreciation outing! We will reopen Monday for normal...
08/07/2026

Superior Insurance Group will be closing at noon today for a staff appreciation outing! We will reopen Monday for normal business hours. Thank you for your understanding!

07/17/2026

⛳️ Community is at the heart of everything we do.

Earlier this week, Superior Insurance Group was proud to serve as the Headline Sponsor for the Bay Area Chamber of Commerce’s Annual Golf Outing.

For us, sponsorships are about so much more than putting our name on a sign. They’re about investing in the people, businesses, and organizations that make our community such a special place to live, work, and grow.

We believe strong communities are built through meaningful connections, and we’re honored to continue supporting events that bring local leaders and businesses together.

Thank you to the Bay Area Chamber for another fantastic event, and to everyone who helped make the day such a success. We’re grateful to be part of a community that’s always driving each other forward.

Here’s to continuing to protect what matters most, both in insurance and in our community. 💙

07/04/2026

Happy Fourth of July!

Today we proudly celebrate 250 years of American independence and the freedoms that have united our nation since 1776.

As we gather with family, friends, and neighbors, we are reminded how grateful we are to be part of such an incredible community. Thank you for trusting Superior Insurance Group to help protect what matters most to you.

Whether you're enjoying a parade, spending the day on the water, firing up the grill, or watching fireworks light up the night sky, we hope your day is filled with laughter, gratitude, and lasting memories.

From all of us at Superior Insurance Group, we wish you a safe, happy, and memorable Independence Day.

Happy Fourth of July, and happy 250th birthday, America! ❤️🤍💙

As a reminder, our office will reopen during normal business hours on Monday. Have a wonderful holiday weekend!

Superior Insurance Group will be closed today, Friday, July 3, as we celebrate the Fourth of July holiday weekend with o...
07/03/2026

Superior Insurance Group will be closed today, Friday, July 3, as we celebrate the Fourth of July holiday weekend with our families and friends.

This year is especially meaningful as our nation celebrates the 250th birthday of the United States. We are grateful for the freedoms we enjoy and for the opportunity to serve the incredible individuals, families, and businesses in our community.

Whether you're spending the weekend at the lake, traveling, grilling with loved ones, or enjoying the fireworks, we wish you a safe and memorable holiday.

Our office will reopen during normal business hours on Monday.

From all of us at Superior Insurance Group, Happy Independence Day and happy 250th birthday, America! ❤️🤍💙

😂 Happy International Joke Day! 😂Since we're in the insurance business, we couldn't resist...Why don't insurance agents ...
06/30/2026

😂 Happy International Joke Day! 😂

Since we're in the insurance business, we couldn't resist...

Why don't insurance agents play hide-and-seek?
Because good coverage is hard to miss. 😄

Now it's your turn!

Drop your best (or worst!) dad joke in the comments. Insurance-related or not, we want to hear them. The cheesier, the better! ⬇️

🎉 Happy National Insurance Day! 🛡️Today we celebrate something that protects what matters most.Insurance is more than a ...
06/28/2026

🎉 Happy National Insurance Day! 🛡️

Today we celebrate something that protects what matters most.

Insurance is more than a policy. It is peace of mind. It helps protect your family, your home, your business, and the future you’ve worked so hard to build.

At Superior Insurance Group, we believe insurance should be personal, proactive, and easy to understand. Our job is to help you make sure you have the right protection before you ever need it.

Today is a great reminder to ask yourself:

✔️ Has your home value changed?
✔️ Have you purchased a new vehicle, boat, camper, or recreational toy?
✔️ Has your business grown or changed?
✔️ Is your life insurance still enough to protect the people you love?

If you can’t remember the last time you reviewed your coverage, let’s change that.

📞 Give us a call or send us a message. We’re here to help you protect what matters most.

Happy National Insurance Day!

05/30/2026

🎙️ A little behind-the-scenes look at what’s in the works at Superior Insurance Group!

We’re excited to be expanding our content with more podcasts, educational segments, industry deep dives, expert conversations, and valuable insights designed to help our clients and community stay informed.

This is just the beginning raw video. We can’t wait to share what’s coming next. Stay tuned! 🚀

🏅 Insurance is a lot like a relay race—you need a team you can trust to carry the baton.At Superior Insurance Group, we’...
05/29/2026

🏅 Insurance is a lot like a relay race—you need a team you can trust to carry the baton.

At Superior Insurance Group, we’re ready to take the handoff and help protect what matters most.

🏃‍♂️ Hurry on over and let Team SIG show you the difference!

Address

916 Washington Avenue Suite 210
Bay City, MI
48708

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+19898937651

Website

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