10/01/2026
Before I was a mortgage guy, I was an Operating Partner at Starbucks.
These days they call it Coffee House Leader, but back then I learned everything about operations, people, and showing up every single day with excellence, no matter what was on the menu.
Now I show up for my clients the same way.
I still run on coffee. 40 oz a day minimum. My Stanley cup of cold brew is non-negotiable. And if you know me, you know that is not an exaggeration.
So here is how I see loan products. Because if you have ever stood behind a counter and watched someone order, you know every person wants something different, and the job is to know your menu well enough to get them exactly what they need.
FHA is the latte. A great starting point, approachable, gets the job done.
VA is the Americano. Strong, dependable, earned.
USDA is the matcha. As green as the countryside it serves, and slept on by people who do not know better.
Conventional is black coffee. Classic, straightforward, no frills.
Jumbo is the XL with a double shot. When you need more and you know it.
Non-QM is the cold brew with 2 pumps of caramel and sweet cream cold foam. Custom, complex, and absolutely worth it for the right person.
I know every item on this menu. And I will never sell you the wrong drink.
Want to meet for a cup and talk mortgages, coffee, or both? My door is open.
James Hair, NMLS 1680348
CrossCountry Mortgage, LLC
Licensed in LA, TX, TN, FL, MS, MO, NC, AZ, CA, AR, VA