10/08/2026
50 percent of listings just cut their prices. Five out of ten. The highest it has been in years. Every agent watching needs to stop and pay attention because that changes our whole fall.
Rates are back above seven and everybody is acting like that is the bad news. It is not. Seven scared off your tire kickers. The buyers who are still out there are serious and now they have leverage. Inventory is almost back to pre-COVID levels. Buyers have choices for the first time in a long time.
Here is what is actually happening on our side. Sellers are saying yes to things they laughed at two years ago. Concessions, buydowns, closing cost help. The buydown is the one we keep pushing. Get the payment down now and when rates drop we refinance. Today's payment, tomorrow's win.
And contract cancellations are the highest since 2022. Your backup buyer, the one who got outbid last month, is getting the call right now.
Here is the takeaway for agents. Stop talking rate. Talk payment. Stop talking fear. Talk opportunity. The agents who reframe that conversation are the ones closing this season.
If you have buyers sitting on the sidelines send them to us and we will run the numbers to get them off the fence.
RC and ME. Let's go.