07/15/2026
Banking is not being disrupted in one big moment.
It is being unbundled quietly, one customer expectation at a time.
The most interesting takeaway in this 2026 outlook is not a new product. It is the shift in where trust gets earned and where it gets lost across the financial services journey, especially as digital experiences become the default and personalization becomes table stakes.
If you are watching the industry, the real question is which parts of the value chain become utilities and which become differentiators.
The article lays out the executive level trends shaping that answer and what leaders are prioritizing next.
Read the full piece here:
morganstanley.com