08/20/2026
Since 1950, the S&P 500 has been at or near (within 10%) all-time highs about 64% of the time. In fact, the S&P 500 is at an all-time high right now.
Does that make you want to invest or wait? In other words: Why does investing feel hard even when markets are doing well?
These are common questions, and understandable ones. In our latest newsletter, we explore the psychology of investing, the data behind all-time highs, and strategies to reduce the need for constant decision-making.
Spoiler alert: Part of the answer is loss aversion, where investors tend to experience the pain of loss more strongly than the satisfaction of an equivalent gain. Loss aversion can make market declines and record highs feel like reasons to hesitate. Without an investing plan, loss aversion could have you sitting on the sidelines, waiting for a moment that might never come.
Read our latest newsletter here:
Let's talk about why record highs are actually pretty normal, why your brain does not like them, and how to keep growing your wealth (over time) without losing sleep.