11/03/2026
A customer keeps ordering, the product shows a good gross margin, and cash still feels tight.
I would look at the inventory required to support that customer.
Small, frequent orders can require a large stock commitment when you promise immediate delivery.
Storage, financing and the risk of unsold stock also affect the economics.
Repeat revenue deserves a closer look at how often customers reorder, how much inventory you carry and when you get paid.
Before expanding a product line, can your team explain how much cash it takes to deliver the repeat sales you realistically expect?
Tolani Lawson