Groundfloor Finance

Groundfloor Finance Private market investing, open to individual investors since 2013. Expanding across real estate, private credit, and more.

Trusted by thousands since 2013, Groundfloor is an award-winning fintech that makes real estate investing simple, transparent, and accessible to everyone. We were the first company qualified by the SEC to open direct real estate debt investing to both accredited and non-accredited investors alike. With low minimums and professionally underwritten opportunities, we empower everyday investors to div

ersify their portfolios with steady, asset-backed returns. Recognized for innovation and growth, Groundfloor has been featured on the Forbes Fintech 50 and ranked on the Inc. 5000 List for six consecutive years. Our proven track record, transparent reporting, and investor-first approach level the playing field in financial markets so anyone can build wealth with confidence. Learn more and get started: groundfloor.com

09/03/2026

Bob Fraser was wiped out by the public markets. Twice.

First in the dot-com crash. Then again during the Great Financial Crisis.

Those experiences fundamentally changed how he thought about investing and ultimately pushed him toward private markets, where he could focus less on vibes and more on underlying assets, cash flows and opportunities he could actually evaluate and control.

In Episode 9, Part 1 of Beyond the Stock Market, Bob Fraser, CFO and Chief Macro Strategist of Aspen Funds, joins Brian Dally to discuss his journey into private markets, why uncorrelated assets matter more than simply being diversified, and where he sees compelling opportunities today across real estate and energy.

New episode out now. Listen to the full conversation to learn why Bob believes private markets can give individual investors access to a very different investing playbook: https://brnw.ch/21x5pBj

08/11/2026

Seven years in a row. 🎉

Groundfloor has been named to the 2026 Inc. 5000, ranking No. 2,864 among America’s fastest-growing private companies.

Fewer than 1% of honorees make the list seven consecutive years, making this recognition especially meaningful.

We’re proud of the team behind this milestone and grateful to the investors, borrowers, and partners who continue to build with us as we unlock a better way into private markets.

See the full list at the link in our bio

Inc.

08/06/2026

Why would someone sell the rights to a successful song?

It’s a question that often comes with assumptions. The reality is much more nuanced.

In this clip from Ep. 08 Pt. 1 of Beyond the Stock Market, Jillian Murrish of Pier Asset Management explains why music royalties come to market and why the seller isn’t always who you’d expect.

Watch the full episode to learn more about music royalties and their role within specialty finance.

07/17/2026

Ever felt like you had to invest now or miss your chance?

After three decades in specialty finance, Stacey Schacter has learned that pressure to act can be a signal to slow down.

Hear more in Episode 7 Part 1 of Beyond the Stock Market. Watch at the link in bio.

07/02/2026

Investors today expect more than access.

They want transparency, control, and a clear understanding of what they’re investing in.

Should private markets work any differently?

Full episode at the link in bio.

06/15/2026

What’s the most misunderstood idea in investing?

Ray Yousefian explains why risk and return aren’t always the same dial.

Watch the full Episode 5, Part 2 conversation at the link in bio.

06/04/2026

Most people hear “private company” and think early-stage startup.

In this clip from Beyond the Stock Market, Ray Yousefian of Serengeti Asset Management explains the difference between venture risk and the late-stage private companies many institutional investors focus on.

Watch Episode 5, Part 1 at the link in bio.

05/19/2026

“There’s a business across the street that didn’t exist six months ago… and we helped fund it.”

One of the most interesting moments from Episode 4 of Beyond the Stock Market.

Michael Davis of Homegrown shares what it’s like to see investment dollars turn into real businesses, real jobs, and real community impact.

Watch Episode 4 at the link in bio.

05/12/2026

Wall Street is laying off, and AI is getting the blame.

But many of these companies overhired in 2021 and are now correcting. The layoffs are real. The narrative around them may be more complicated.

Watch Episode 3 of Beyond the Stock Market at the link in bio.

Batter up ⚾️One of the best parts of our in-person All Hands week: getting the team together outside the office.Baseball...
05/08/2026

Batter up ⚾️

One of the best parts of our in-person All Hands week: getting the team together outside the office.

Baseball, ballpark food, and a night with the Groundfloor crew 🧢

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1201 Peachtree Street NE, Suite 1104/400
Atlanta, GA
30361

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