09/14/2020
If you just had a conversation with five qualified prospects, and you haven't booked a sale, something is wrong.
The fatal mistake of numerous salesmen, including veterans, is to get so used to presenting that they have been less conscious of converting---or failing to convert.
"I have to talk to my wife..."
"I'm just looking around..."
"I have a policy already..."
People rarely say no directly. But anything they say, other than booking, is a no. And there are only five real reasons why people say no.
-No Trust
-No Need
-No Desire
-No Urgency
-No Money
Building trust is the most important job of a salesperson. Because without trust, you can't get anywhere else.
Perception is everything in building relationships. Dress the part. Practice walking, shaking hands, and approaching the client smoothly. Don't carry a lot of stuff. Be happy and approach the client with a positive mood.
Approach the client in a friendly manner and introduce yourself. Be casual.
Insurance is a need.
Life Security is a need. You don't have to create that need. You just have to make people realize it.
Have your own handy light conversation starter. Let them open up. Spend time talking and listening about life and family before bringing up a product that they will likely need.
Want is a verbalized need.
After knowing more about the client, you can open up on your knowledge and experiences as an insurance professional. Share stories and open up possibilities for the family's future. Make them realize and verbalize their needs and wants, without pointing it.
"Yes we need that, I have to talk to my..."
Create a sense of urgency.
If it is evident that the person is the provider and decision-maker, ask him if he needs any more information. If the wife is the breadwinner, ask if you can set an appointment with the wife.
No Money
It is an insurance agent's job to create affordability. Only after you have made sure that the client has realized his or her need.
Sit them down on their finances or help them set a timeline and a date to get a plan. Agree to keep in touch.