Dena Crosby, Sales Leader & Wealth Advisor

Dena Crosby, Sales Leader & Wealth Advisor With over 25 years in financial services, I’ve learned that success — whether for clients or advisors — starts with clarity, consistency, and connection.

Atlanta-based wealth advisor & sales leader helping families and professionals grow their wealth and confidence 💙 Building relationships, creating impact, and cheering others on along the way. Throughout my career, I’ve had the privilege of working with incredible teams and clients who have trusted me to help them grow. From two decades at Merrill Lynch, where I learned the power of disciplined pl

anning and relationship management, to my leadership years at New York Life, where I coached advisors to reach new levels of success, my purpose has always been the same: to empower people to achieve more — financially, professionally, and personally. Today at Coastal Wealth, I’m channeling that experience into two areas I’m deeply passionate about:

-Helping advisors grow their practices through intentional business development, mentorship, and strategic planning.

-Helping clients build and preserve wealth through thoughtful, goals-based financial strategies that evolve with their lives. I believe in blending the social butterfly’s energy for connection with the hunter’s mentality for growth — building relationships that are genuine, strategic, and lasting. If you’re an advisor looking to elevate your practice or a client ready to take a more proactive, personalized approach to your financial future, let’s connect.

📩 Let’s start a conversation — about opportunity, collaboration, and what’s possible when we bring vision and action together.

Humble brag..Just over three years ago I was comfortable at Merrill. I received a call from Monique Lee challenging me t...
03/29/2024

Humble brag..Just over three years ago I was comfortable at Merrill. I received a call from Monique Lee challenging me to want more. I accepted the challenge to fast Track to Partner with New York Life Insurance Company. I’m glad to announce that this year as the most junior partner in the Atlanta area I received the office Partner of the year, Recruiter of the year and the South Central Zone Partner of the year. I am looking to paid it forward by building the strongest team in the South Central Zone. If you are ready for a change and ready to take on this challenge connect with me and let’s do amazing things. Thanks and Love you all.

08/16/2023

According to the American Payroll Association, 63% of Americans would find it hard to pay their bills if their paycheck was delayed one week. Learn how employee benefit products like disability insurance can help your employees and you.

Improve workplace morale with New York Life group employee benefits and insurance product offerings for small businesses.

What makes employees like their jobs? Bosses who look out for them. At New York Life, our mission is to look out for you...
09/11/2022

What makes employees like their jobs? Bosses who look out for them. At New York Life, our mission is to look out for you. Let's talk about ways you can protect and provide for your employees and attract new ones.

How long could your workers go without a paycheck? Disability Insurance from New York Life can protect your workforce and your business.

Did you know? Amongst our 12,000 agents nationwide, there's a select group focused on helping Black families and busines...
09/09/2022

Did you know? Amongst our 12,000 agents nationwide, there's a select group focused on helping Black families and businesses protect and prosper. If you're looking for a career that lets you succeed while helping your community, we should talk.

Serve the African American community as an agent or manager at New York Life. Talk to a recruiter and apply today.

Find out how the DCA Plus Account within a variable universal life policy may help you earn a 12% guaranteed interest ra...
08/08/2022

Find out how the DCA Plus Account within a variable universal life policy may help you earn a 12% guaranteed interest rate (6.30% actual yield) as you strategically enter the market.

Wondering whether this is the right time to invest? One way to reduce uncertainty is to employ the time-tested strategy of dollar cost averaging, or “DCA.”

Saving for college can be a challenging task. Learn about available options parents have when building a college funding...
01/27/2022

Saving for college can be a challenging task. Learn about available options parents have when building a college funding strategy.

Did you know a whole life insurance policy can be used as a college savings fund? Learn from New York Life how you can start saving for college with whole life.

Asia Schroeder discusses her first husband’s passing away on active duty in Iraq, how it turned her life upside down, an...
01/20/2022

Asia Schroeder discusses her first husband’s passing away on active duty in Iraq, how it turned her life upside down, and how his leaving behind life insurance gave her additional peace of mind about the future. Check out their full story in this video.

Sarah and Jay’s children were the most important people in their lives, so they purchased life insurance to prepare for ...
01/18/2022

Sarah and Jay’s children were the most important people in their lives, so they purchased life insurance to prepare for the unexpected. When Jay succumbed to a heart condition, it provided a financial lifeline for those he left behind. Smart insurance preparation ensured that emotional struggles weren’t compounded by financial hardship. Watch their full story here https://lifehappens.org/videos/its-a-true-financial-lifeline/

I am a piece of paper and even more:• I am an idea• I am a promise• I help men and women see visions, dream dreams and a...
11/08/2021

I am a piece of paper and even more:
• I am an idea
• I am a promise
• I help men and women see visions, dream dreams and achieve economic immortality
• I help educate children
• I am also valuable property
• I help pay off mortgages so that a family can remain together in its own home
• I assure mothers and fathers the daring to live and the moral right to die
• I help protect the jobs of employees and conserve the employer’s investment
• I am tangible evidence that a man is a good husband and father and a woman is a
good wife and mother
• I am a declaration of financial independence, a character of economic freedom
• I can provide cash if illness, injury, old age or death cuts off the breadwinner’s income
• I am something parents can buy on an installment plan that their children don’t have
to finish paying for
• I am protected by laws that prevent creditors from assessing the money I give your
loved ones
• I help bring dignity, peace of mind and security to the later years of life
• I supply investment capital that makes the smoke go up the chimneys, wheels turn
and motors hum
• I guarantee there will always be Christmas or Chanukah, a happy fireside and the
laughter of children even though a parent is not there
• I am the guardian angel of the home

I am your LIFE INSURANCE policy!

Be good at Life. freedom

When it comes to managing retirement spending, no single formula works for everybody. While these tips can help you prep...
11/03/2021

When it comes to managing retirement spending, no single formula works for everybody. While these tips can help you prepare, I can help you put a strategy in place to help ensure you have the best retirement possible.

Have you developed a retirement withdrawal strategy or spending plan? Learn about retirement budgeting from New York Life and ensure that your savings last.

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Atlanta, GA

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