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Ardent Loans NMLS #2403107 | 404-277-5884 A native of Montreal, Canada, Max has lived in Johns Creek Georgia for more than 35 years.

Entering the mortgage business in 2003 Max was instantly recognized nationally as a top producer by 'Mortgage Originator' Magazine and shortly thereafter for excellence in service by Emmy award winning consumer advocate Dale Cardwell. Max has also been recognized in 'Atlanta' magazine as a Five Star Mortgage Professional. A member of the UGA Finance Club as well as a writer for the school newspaper 'The Red and Black', he received a BBA in General Business from the University of Georgia Terry College of Business with a Minor in English. Max and his wife Lindsey have 3 boys and currently live in Johns Creek Georgia. They enjoy coaching youth sports and traveling with family and friends.

Could your buyers save thousands in their first year of homeownership? 👀A lender-paid, one-year mortgage buydown is an o...
10/15/2026

Could your buyers save thousands in their first year of homeownership? 👀

A lender-paid, one-year mortgage buydown is an option worth knowing about, especially in today's changing market.

Here's how it works:

🏡 Lower mortgage payments for the first 12 months
💰 Potential for significant first-year savings
📉 If rates drop, refinancing may be an option
🤔 Even if rates don't drop right away, the strategy may still make sense depending on the numbers.

For Realtors, this is another tool to have in your back pocket when helping buyers explore their options!

Want to see how it could work for your clients? Watch the video, and let's talk through the numbers.

https://youtu.be/5We0R9vENiY

Have questions? Please reach out anytime!

Did you know a lender-paid, one-year mortgage buydown could help yo...

Thinking about a 1-year, 2-year or 3-year mortgage buydown?A short-term buydown can be a great strategy, but there’s one...
10/06/2026

Thinking about a 1-year, 2-year or 3-year mortgage buydown?

A short-term buydown can be a great strategy, but there’s one big question you need to ask first:

Who is paying for it?

If you’re paying for the buydown yourself, you’re essentially paying money upfront to receive those savings over time. In many cases, you may be better off using that money toward closing costs or keeping it in your bank account.

But when the seller or lender is paying for the buydown, it can become a much more attractive option.

In this video, I break down how short-term buydowns work, when they make sense, and how they can potentially be used as part of an offer strategy.

If you're a buyer or Realtor and have questions about buydowns, call or email me any time.



Should you do a 1-year, 2-year, or 3-year mortgage buydown?Short-...

It might seem counterintuitive, but raising interest rates is one of the tools the Federal Reserve uses to help slow inf...
09/28/2026

It might seem counterintuitive, but raising interest rates is one of the tools the Federal Reserve uses to help slow inflation.

Higher rates make borrowing more expensive, which can reduce spending and demand. In this video, I break down how that works and why the relationship between rates, prices, and the economy isn't always so simple.

Understanding the economy helps you have better conversations about mortgage rates and the housing market.

Have questions? I'm always happy to help.

https://youtu.be/BFupE-ciMWM

09/17/2026

Why is inflation still high, and what does it mean for mortgage rates?

In this video, I break down three key factors driving inflation: energy costs, tariffs, and the labor market. I also talk about why today's more buyer-friendly housing market could create opportunities for buyers who are willing to act now.

Remember, you're marrying the house, not the rate. If the right home comes along, today's rate doesn't have to be forever.

Have questions? Reach out. I'm always happy to help!

Seller concessions can be a powerful negotiating tool for buyers, but the order you ask for them matters.Generally, I li...
09/10/2026

Seller concessions can be a powerful negotiating tool for buyers, but the order you ask for them matters.

Generally, I like to look at it this way:

- Seller-paid closing costs
- Short-term rate buydown
- Permanent rate buydown

Why? Because $15,000 in closing costs can mean $15,000 less cash your buyer has to bring to closing. That can be much more valuable than simply spreading that same $15,000 out over several years.

There are also important loan program rules and limits to consider, so always talk to your lender before negotiating concessions.

I break it all down in this video. If you're a Realtor, this is one you'll want to save.

As we move into a more buyer-friendly market, seller concessions ar...

09/04/2026

Americans are carrying roughly $1.3 TRILLION in credit card debt, and much of it is being charged at interest rates in the 20%+ range.

So what happens if you have $30,000 in credit card debt and use your home equity to pay it off?

The difference in monthly cash flow can be significant.

And here’s where it gets really interesting…

If you take that monthly savings and invest it instead of continuing to pay high-interest credit card debt, the long-term difference can be staggering.

In the example I walk through, that difference can potentially grow to $400,000+ over 30 years.

For homeowners approaching retirement, downsizing can also be an opportunity to use home equity to eliminate debt and potentially move into a much more manageable financial position.

The key is to look at the entire picture, not just the monthly payment.

If you have significant credit card debt or are considering downsizing, talk to your lender BEFORE making a move. Run the numbers and see what actually makes sense for you.

Watch the full video to see the numbers.

08/28/2026

🚨 Realtors: Big changes are coming to appraisals beginning November 1st.

Appraisals are about to become MUCH more detailed.

Instead of simply noting that a home has “upgrades,” appraisers will be documenting specifics like:

• What materials were used
• When the upgrades were completed
• Details on countertops, cabinets, bathrooms, flooring and more

For listing agents, this could mean appraisers spending significantly more time at the property.

For buyer’s agents, it could mean longer appraisal turn times and potentially higher appraisal costs, at least initially, as appraisers adjust to the new requirements.

The good news? We’ll be keeping a close eye on appraisal timelines and costs and will keep our Realtor partners updated.

If you have buyers or sellers under contract, this is something you’ll want to be aware of.

500 Google Reviews!We did it! Ardent Loans has officially reached 500 Google Reviews!This is an incredible milestone, an...
08/25/2026

500 Google Reviews!

We did it! Ardent Loans has officially reached 500 Google Reviews!

This is an incredible milestone, and we couldn’t have done it without the amazing clients, Realtor partners, friends, and families who have trusted us along the way.

Every review represents a relationship and a homeownership journey we’ve had the privilege of being part of. We are truly grateful to everyone who took the time to share their experience with us.

To our incredible Realtor partners — thank you for trusting us with your clients and allowing us to be part of your business. We’re proud to be a mortgage partner you can count on for communication, experience, and a smooth path to the closing table.

And to every client who has chosen Ardent Loans and shared a review…

THANK YOU! Your trust drives everything we do.

Here’s to 500 reviews and many more families we look forward to helping!

08/14/2026

Think the final numbers are done? Think again.

Real estate tax bills are being released, and they can create last-minute changes to a transaction even after closing figures have already been sent out.

In this video, I explain:

• How tax bills impact buyers and sellers
• Why attorneys and lenders may need to revise final numbers
• What agents should expect as tax bills are released

A little preparation can help avoid surprises right before closing.

Address

8000 Avalon Boulevard, Suite 100
Alpharetta, GA
30009

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