10/19/2026
🛍️ What if you and another shopper paid different prices for the exact same groceries?
AI could make that scenario more common.
Retailers are exploring personalized pricing, which may use data such as browsing habits, ZIP codes, and purchasing behavior to determine what individual shoppers are willing to pay.
In one Instacart pricing experiment, researchers found that identical grocery baskets cost some shoppers up to 23% more than others. Instacart disputed aspects of those findings and later ended the experiment.
As AI becomes more involved in retail, it raises an interesting question: Will the price you see depend on who's shopping? 🤖
Retailers want to harness the power of artificial intelligence to set personalized prices for shoppers, a consumer protection expert says.