09/02/2026
📢 Secretary Rollins announced the Ranchers' First Initiative to rebuild the Great American Beef Herd!
Here are 5 key actions:
🐂 Retaining heifers via the new Beef Retention and National Deveolpment endorsement
🚨 Faster disaster recovery through expanded emergency & grassland programs
🥩 Protecting local processing to strengthen American supply chains
🇺🇸 Priority for domestic beef in federal spending
🤠 Supporting beginning & veteran ranchers to build the next generation
🔗 Details: https://www.usda.gov/about-usda/news/press-releases/2026/08/31/secretary-rollins-announces-ranchers-first-initiatives-rebuild-great-american-beef-herd