26/08/2026
While speaking on a panel discussion at the 7th Hon. John Ssebaana Kizito Memorial Lecture, organized by the Insurance Training College at Makerere University, our CEO, Ms. Shakira Shamim Mujuni, shared practical insights on professional branding & career growth.
She emphasized that professional branding is not about titles, LinkedIn profiles or social-media following, but the consistent experience people have when they work with you.
Key lessons:
* Be memorable & leave a positive impression.
* Take every opportunity seriously, regardless of your role.
* Deliver consistently with integrity & results.
* Go beyond your job description & understand the wider business.
* Know your industry & how different functions connect.
* Understand your products so you can confidently explain their value.
* Create positive experiences for clients, colleagues & stakeholders.
Her career journey demonstrates that your professional brand starts long before you become a CEO. It begins with how you approach your very first opportunity.
