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TRD GM Makeup in modern culture

“Realizing that you can look decent according to your age will help you do it better. If you understand how our body wor...
21/11/2021

“Realizing that you can look decent according to your age will help you do it better. If you understand how our body works, you can take certain steps to keep it in the best condition so that it will serve you for long and beautiful years of life, ”says Cameron Diaz.

Stars for true beautyTrue naturalness is also gaining popularity. This trend is supported by many celebrities. Alicia Ke...
21/11/2021

Stars for true beauty

True naturalness is also gaining popularity. This trend is supported by many celebrities. Alicia Keys stands for naturalness and presents to the world her photosets and album covers with a minimum of cosmetics.

The market offers "naturalness" not only in the usual daily conditions, but also cosmetics for training in the gym, for ...
21/11/2021

The market offers "naturalness" not only in the usual daily conditions, but also cosmetics for training in the gym, for example, the brand PS Workout. As a result of changing the packaging without changing the essence, commercials appear.

Gloss often offers its readers conflicting messages. When advertising make-up, he insists on the need to look "natural"....
21/11/2021

Gloss often offers its readers conflicting messages. When advertising make-up, he insists on the need to look "natural". Fashion for "boring" tones, "light" means of moderately bright colors does not eliminate the need to apply several layers of makeup every day. As Yevhenia Oliynyk aptly put it in her comics, this fashion trend is reminiscent of Schrödinger's cosmetics.

"Natural" makeup"Glamorous" publications tell how to improve life with the skillful use of makeup, achieve the effect of...
21/11/2021

"Natural" makeup

"Glamorous" publications tell how to improve life with the skillful use of makeup, achieve the effect of "dear woman" and not only hide skin defects, but also solve psychological and emotional problems, because the presence of cosmetics (seems) means interest in (male) attention and willingness to accept it.

Social networks are shifting the emphasis: women (and increasingly men) do makeup not for someone, but for their own ple...
18/11/2021

Social networks are shifting the emphasis: women (and increasingly men) do makeup not for someone, but for their own pleasure, creativity, self-expression (and increasing the number of subscribers to their channels). Meanwhile, sexism and objectification remain a reality, and appearance is still a trademark of a woman.

New technologies contribute to this: beauty content is the most popular on social networks. Through popular YouTube chan...
18/11/2021

New technologies contribute to this: beauty content is the most popular on social networks. Through popular YouTube channels or Instagram blogs, companies attract the younger generation to their target audience, which monitors their subscriptions day and night.

As Lyubov Zharova demonstrates in her research, the beauty industry is experiencing perhaps the best of times. There are...
18/11/2021

As Lyubov Zharova demonstrates in her research, the beauty industry is experiencing perhaps the best of times. There are a huge number of brands and companies that make millions in revenue from encouraging women to use more and more cosmetics.

Even in feminist discussions, it is sometimes necessary to defend one's right not only to refuse but also to use make-up...
18/11/2021

Even in feminist discussions, it is sometimes necessary to defend one's right not only to refuse but also to use make-up. With such a context, it is difficult to draw unambiguous conclusions. Next, I will look at different trends in pop culture that will help you understand what makeup is today, other than the standard imposed by the beauty industry, and what its future may be.

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