03/03/2023
Every “NO” ❌ leads to a “YES” ✅
8 years ago, Anouck Gotlib, CEO of Belgian Boys, was told to stay in the frozen section, but her instincts told her, her products should be sold refrigerated next to breakfast staples like eggs, milk, yogurt, and orange juice. Now, Belgian Boys has taken Pancake Cereal, a Tiktok trend with over a billion views, and brought it to life in a ready-made product in the refrigerated section.
The journey to get where she knew Belgian Boys belonged was full of so many NOs but now they are the future of refrigerated breakfast! Read more about her amazing journey here: http://bit.ly/3lyrgsV
Belgian Boys’ crepes, waffles, and other items are in U.S. refrigerated cases—new territory for breakfast treats.