Martin Boey Organisation

Martin Boey Organisation Empowering your financial future 🙌🏼
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I chose this team because they care just as much as I do!When I decided to make the switch, it wasn’t just for career pr...
07/07/2025

I chose this team because they care just as much as I do!

When I decided to make the switch, it wasn’t just for career progression and growth. MBO’s dedication to innovation and strong client focus, and AIA’s mission to empower lives deeply resonated with my personal values. The vision, the heart, and the people here made it feel like home.

For me, financial planning is about helping families feel secure about their future, giving clarity to clients who feel lost about insurance, and being someone they can rely on . That’s why I’m proud to be part of a team that shares that same heart ❤️

Maternity insurance might not be talked about often, but it’s one of the most meaningful parts of my work 👶💕I chose to s...
27/06/2025

Maternity insurance might not be talked about often, but it’s one of the most meaningful parts of my work 👶💕

I chose to specialise in maternity insurance because I find it incredibly meaningful to walk alongside families just like mine—people in their 20s to 40s, building young families, navigating modern-day parenthood. Our generation sees insurance differently from how our parents did, and I feel it’s my responsibility to share how planning has evolved, and why protection matters more than ever today.

Maternity insurance isn’t just about coverage—it’s about giving your baby a head start with lifelong protection from as early as week 13 of pregnancy. In a world where medical uncertainties can come suddenly, I truly believe in laying strong foundations now, for the next generation. That’s why I’m a strong advocate of protection plans: protect first, then accumulate later. Because when you’re healthy is the only time you can buy protection.

I may not have kids of my own, but I’ve been on this journey with more mums than I can count—helping them understand their options and feel confident about protecting their little ones. If you're expecting or planning for the future and want to explore what maternity insurance can do for you and your baby, drop me a message. I'd love to walk this journey with you too 💛

When people ask me what I truly value most, my answer is simple: health.Because without it, everything else becomes hard...
20/06/2025

When people ask me what I truly value most, my answer is simple: health.

Because without it, everything else becomes harder to enjoy—whether it’s your career, your family, or even your dreams.

Here’s what I’ve personally learnt and applied in my own life to stay healthy, both physically and financially 🧡

If you’ve been meaning to get your health in order, let’s chat. Whether it’s choosing the right insurance to protect yourself and your loved ones or simple lifestyle tips to feel more energised and balanced, I’m happy to share what has worked for me!

Here’s how I helped Linda structure a financial plan that empowered her with peace of mind and long-term protection ❤️If...
13/06/2025

Here’s how I helped Linda structure a financial plan that empowered her with peace of mind and long-term protection ❤️

If you’ve been putting off your own planning, it’s time to take action now. DM me and let me help you secure that peace of mind!

If an agent you barely know asked you out for coffee, would you say yes? ☕😬One of the biggest misconceptions in this ind...
28/05/2025

If an agent you barely know asked you out for coffee, would you say yes? ☕😬

One of the biggest misconceptions in this industry is that insurance agents can only sell to family and friends.

But when I met Martin and saw how he led his team with consistent weekly roadshows, it completely shifted my perspective. The structure and support at MBO gave me the opportunity to thrive purely through cold market—not by luck, but because there were enough meaningful activities to help us reach out to strangers confidently and consistently.

I’ve been in sales since I was 17, so starting off as a puller in the insurance industry at 23 years old and speaking to strangers wasn’t difficult for me. The real challenge was sharing the right content and advice at the booth.

Thankfully, during my first 1–2 years in insurance, I was able to observe and learn different pitches and approaches from fellow agents. With Martin’s support and MBO’s joint appointment system, I could learn all this without feeling incompetent in front of clients—and more importantly, without guessing and potentially giving the wrong advice.

That strong foundation is what helped me find my footing in the cold market and grow with confidence!

If you’re thinking about joining the industry but worried about where to start or how to find clients—drop me a message and I can share with you how MBO’s system helped me build my career the smart (and sustainable) way 🤗

I started my insurance career in 2018 while completing my final year studies at SMU. Juggling both studies and work was ...
19/05/2025

I started my insurance career in 2018 while completing my final year studies at SMU.

Juggling both studies and work was never easy, especially with the steep learning curve in an industry that was different from what I studied. I had to set aside time for my final year project and exams, and at the same time take my insurance papers for the licensing. Thankfully the final academic modules were not heavy, so I had enough extra time to study and complete my insurance papers.

Also thankfully in AIA, we can join cases with 2 agents on paper officially serving 1 client. Thus, the faster way for me to learn when I first joined was being the ‘puller’ during roadshows. My job was to bring customers to my colleagues who were senior and had more experience. They would then sit down with the customers to share insurance matters. By doing this, I was exposed to different styles of pitching, the different products AIA offers, and how all these can benefit clients.

Bringing customers to sit in the booth was an easy job for me. Pitching about insurance matters was a higher-level responsibility which required more time and practice on my end (which I wasn’t able to do as I was still studying).

I’m very thankful to have my boss and my seniors by my side, guiding me throughout and sharing selflessly. They surrounded me with kind words and consistent encouragement, which helped me push through those hectic months of uni and work! ☺️

Fast forward to now, 7 years into my career, I’ve become one of those experienced seniors. If you're a student or a recent grad thinking about a career in financial advising, I understand the challenges and I’m excited to share strategies that can help you manage your time effectively, learn the ropes quickly, and start building your own client base.

Drop me a message if you’re interested to join us at MBO! 🤗

When I switched companies to join AIA, I achieved top in the organisation in my first month! 🤭The old me would have been...
14/05/2025

When I switched companies to join AIA, I achieved top in the organisation in my first month! 🤭

The old me would have been shocked at what can I achieve just by stepping out of my comfort zone and changing my environment 🤩

When I was in my previous company, most of my clients were my friends, relatives, and referrals. Thankfully, most of them were very supportive and they preferred someone they personally know to buy insurance from.

However, as this is my first full-time job after graduating from polytechnic, my connections were limited. I struggled to grow my business beyond my immediate circle of connections even though I had already found ‘stability’.

When Crystal introduced me to her team, I contemplated switching companies. But it wasn’t easy to give up the stability I had found, because back then I didn’t know if I would do better or worse in a new company 😬

In the end, I chose to go for the path of growth rather than seeing it as a path of risk. The shift in mindset and the embracing of new activities at MBO was what propelled my career to where it is today. In MBO, our weekly meetings are game-changers. I find that the sharing of insights and trends greatly enhances my growth.

I’m glad I chose to step out of my comfort zone. Are you currently in a comfort zone too? You might feel stable but the truth is you’re no longer growing. Maybe it’s time to change your environment and see how new opportunities and achievements start flowing in!

When my dad was diagnosed with early-stage throat cancer, I wasn’t in the insurance industry yet. At that moment, I reme...
06/05/2025

When my dad was diagnosed with early-stage throat cancer, I wasn’t in the insurance industry yet.

At that moment, I remember wishing that I had started earlier so I could’ve helped him get fully covered, so he wouldn’t have to worry about the bills or the financial stress that came with his treatment.

That experience made something very clear to me: insurance is a basic need. That’s why I chose this career among other sales jobs, not just to sell a product, but to make sure that more families don’t have to go through what mine did, unprepared ❤️

𝙈𝙮 𝙥𝙖𝙧𝙚𝙣𝙩𝙨 𝙬𝙤𝙧𝙧𝙮 𝙬𝙝𝙚𝙣 𝙄 𝙟𝙤𝙞𝙣 𝙞𝙣𝙨𝙪𝙧𝙖𝙣𝙘𝙚. 𝙎𝙤𝙪𝙣𝙙 𝙛𝙖𝙢𝙞𝙡𝙞𝙖𝙧? 👀When I first joined in 2018, I did understand their concerns an...
28/04/2025

𝙈𝙮 𝙥𝙖𝙧𝙚𝙣𝙩𝙨 𝙬𝙤𝙧𝙧𝙮 𝙬𝙝𝙚𝙣 𝙄 𝙟𝙤𝙞𝙣 𝙞𝙣𝙨𝙪𝙧𝙖𝙣𝙘𝙚. 𝙎𝙤𝙪𝙣𝙙 𝙛𝙖𝙢𝙞𝙡𝙞𝙖𝙧? 👀

When I first joined in 2018, I did understand their concerns and worries. So I gave myself a timeline of 2 years to just put my best foot forward. If things don’t work out well, I’m still young and I can restart, having a safety net in a corporate job.

But because my parents weren’t that supportive because they know how tough this industry is and worry for me, I was even more determined to sell purely to strangers. Thankfully, the insurance industry has evolved over the years. In my parents’ era, it was all about selling to friends and family members. Now, you can thrive doing purely cold market too.

In 2019, just a year later, the efforts and hard work I placed into this insurance career finally paid off. I achieved MDRT and Centurion excellence - that was a huge milestone and stepping stone for me.

If you're considering a career in insurance, or any field that seems daunting (or unpopular with your loved ones), give it a serious try. Set a realistic timeline for yourself—like I did with my two-year plan—to fully commit and evaluate your progress.

You never know how successful you can be until you try! 😃

MBO celebrates Martin’s success in the High Net Worth sector 🎉“Since joining AIA in 2016, I dedicated four years to esta...
21/04/2025

MBO celebrates Martin’s success in the High Net Worth sector 🎉

“Since joining AIA in 2016, I dedicated four years to establishing my presence in the High Net Worth sector, and I am grateful for the consistent performance I maintained from 2021 to 2024.

In 2022, I was honored to be the 2nd runner-up for the HNW Prestige Club Award. Although I hadn’t yet experienced a significant breakthrough at that time, my annual regular premium sales from HNW cases ranged from $300k to $500k.

Fast forward to 2025, I was thrilled to surpass my previous milestones by achieving nearly $1.5 million in annual regular premium sales, even though I didn’t rank among the top three. This success enabled me to deepen my engagement in the High Net Worth sector and attain the esteemed titles of “HNW Organisation Executive Director” and “Personal Wealth Director.”

I am truly grateful for this journey and the opportunities that have come my way 🙏”

2024 is a year I’ll remember for life - for the tragedies but also the triumphs.I might have told this story in bits and...
14/04/2025

2024 is a year I’ll remember for life - for the tragedies but also the triumphs.

I might have told this story in bits and pieces to different people, but here I am reflecting on the year in full. It made a mark on my life, and I would like to look back on this post and remember how much I’ve overcome ❤️

Celebrating a monumental achievement at the AIA Premier Awards Night! MBO hit 1 Million FYC in our first year, thanks to...
07/04/2025

Celebrating a monumental achievement at the AIA Premier Awards Night!

MBO hit 1 Million FYC in our first year, thanks to the incredible leadership of Martin, our Executive Director, and Hongcheng, our Associate Director. Together, they've steered our team to unparalleled success.

Here’s to many more victories for Team MBO! 💪

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