GEN Financial Advisory

GEN Financial Advisory https://www.gen.com.sg/about/

GEN Financial Advisory is a financial advisory firm and exempt insurance broker licensed by MAS to provide advising on investment products and arranging of life policies.

Most high-income professionals in Singapore have a CPF strategy.But surprisingly, many still leave their SRS account unt...
10/06/2026

Most high-income professionals in Singapore have a CPF strategy.

But surprisingly, many still leave their SRS account untouched.

Some think it's too restrictive.
Some think they must contribute every year.
Others only see it as a tax-saving tool.

The reality? SRS is far more flexible than most people realise.

You decide when to contribute, how much to contribute, and when to stop. When used strategically, it can potentially become a valuable complement to CPF LIFE and help build an additional pool of retirement assets.

If you're in your peak earning years, it may be worth asking yourself:

Are you only planning up to age 55, or are you planning for the decades after?

Read the full article to learn more about the common misconceptions surrounding SRS and how it can fit into a long-term retirement strategy.

📖 Read here: https://www.gen.com.sg/retirement/the-age-55-blind-spot-why-many-high-income-professionals-manage-cpf-well-but-overlook-srs/

Imagine reaching retirement with a million-dollar portfolio...But still feeling afraid to spend your money.It sounds str...
10/06/2026

Imagine reaching retirement with a million-dollar portfolio...

But still feeling afraid to spend your money.

It sounds strange, but it's a challenge many retirees face. After spending decades saving and investing, switching from "building wealth" to "living off wealth" isn't always easy.

The fear of running out of money can be so strong that some retirees end up underspending and not fully enjoying the retirement they've worked so hard for.

So what's the solution?

Is retirement really about having a bigger nest egg, or is it about creating reliable income that gives you the confidence to enjoy life?

This article explores an important retirement planning question that more Singaporeans should be asking:

"How do you turn your retirement savings into income that can last for life?"

You'll also learn why some experts believe retirement is not an asset challenge, but an income challenge.

🎁 As part of National Annuity Awareness Month, there's a special offer for readers at the end of the article.

Read the article to the end to find out more and access the promotional code.

📖 Read the full article here: https://www.gen.com.sg/retirement/national-annuity-awareness-month-from-building-a-nest-egg-to-creating-retirement-income/

09/06/2026

The biggest financial mistakes are often the ones that don't feel like mistakes at all.

❌ Focusing too much on the short term
❌ Delaying important decisions
❌ Underestimating the cost of lost time

Small actions may seem insignificant today, but their impact can compound over the years.

Watch the video to learn more.

💬 Comment "3" to discuss this further with leon via dm.

And let us know what financial topics you'd like to learn more about next.

read the article here https://www.gen.com.sg/financial-planning/what-are-3-key-issues-i-have-identified-in-my-7-years-in-financial-planning-heres-my-7-year-itch/

Most people spend years building their retirement savings.But here's a question many don't ask:How will those savings tu...
09/06/2026

Most people spend years building their retirement savings.

But here's a question many don't ask:

How will those savings turn into income that lasts for the rest of your life?

With people living longer and the cost of living continuing to rise, retirement planning isn't just about how much money you have. It's also about whether your income can keep supporting the lifestyle you want 20 or 30 years into retirement.

One strategy discussed in this article is annuity laddering — a retirement income approach that may help create additional income streams at different stages of retirement while complementing CPF LIFE.

If you're planning for retirement, this article offers valuable insights into retirement income planning, inflation, longevity risk, and building greater confidence for the years ahead.

🎁 As part of National Annuity Awareness Month, there's also a special offer mentioned at the end of the article.

Read the article to the end to find out more and access the promotional code.

📖 Read the article here:
https://www.gen.com.sg/retirement/what-is-annuity-laddering-and-how-can-it-complement-cpf-life/

Imagine spending decades investing for retirement.Then just as you approach your golden years, the market enters a prolo...
09/06/2026

Imagine spending decades investing for retirement.

Then just as you approach your golden years, the market enters a prolonged downturn that lasts far longer than anyone expected.

Would your retirement plans still hold up?

Many investors assume markets will always recover quickly. But history tells a different story.

Japan's "Lost Decades" is one of the most fascinating examples of how a strong economy and booming stock market can experience years of stagnation—and what that could mean for those nearing retirement.

It's a thought-provoking reminder that retirement planning is about more than growing wealth. It's also about preparing for the unexpected.

Read the article here: https://www.gen.com.sg/retirement/the-long-wait-what-can-japans-lost-decades-teach-investors-about-retirement-risk/

We were pleased to have our Executive Director, Lee Meng Choe, participate in a recent seminar focused on cancer awarene...
08/06/2026

We were pleased to have our Executive Director, Lee Meng Choe, participate in a recent seminar focused on cancer awareness and the importance of being financially prepared for life's unexpected challenges.

Thank you to Singlife for the invitation and for creating a platform where meaningful conversations about cancer protection, financial resilience, and long-term planning can take place. Events like these help empower individuals and families with the knowledge needed to make informed decisions for their future.

At GEN Financial Advisory, we believe that knowledge is the foundation of confident decision-making. Through education and meaningful conversations, we remain committed to helping individuals and families navigate their financial journey with greater clarity and preparedness.

“When I saw the news that Mark and Li Ying had successfully summited Mount Everest, I couldn’t help but smile.I’ve had t...
05/06/2026

“When I saw the news that Mark and Li Ying had successfully summited Mount Everest, I couldn’t help but smile.

I’ve had the privilege of working with them as their financial advisor and while reaching the top of the world’s highest mountain is an extraordinary achievement, what stands out to me most are the qualities that got them there.

Over the years, I have come to know them as people who are intentional about the goals they pursue. They bring clarity, commitment and thoughtful planning to the things that matter most to them.

Their Everest journey reflects the same qualities I have seen in them throughout the years, perseverance, discipline and the courage to pursue something meaningful.”

~ GEN Planner, Lee Meng

Some achievements are remarkable not only because of what was accomplished but because of the character and commitment behind them.

Congratulations Mark and Li Ying on summiting Everest, from all of us at the GEN FA team!

Read the article here: https://www.channelnewsasia.com/singapore/mount-everest-husband-wife-singapore-couple-summit-6158671

Many Singaporeans have heard of a Lasting Power of Attorney (LPA), but few make it a priority.Perhaps it's because we as...
05/06/2026

Many Singaporeans have heard of a Lasting Power of Attorney (LPA), but few make it a priority.

Perhaps it's because we associate it with old age. Or perhaps it's because the topic feels uncomfortable to think about.

But life doesn't always wait until retirement.

Today, many of us are managing housing loans, ageing parents, caregiving responsibilities, and increasingly complex financial commitments. Yet one important question often goes unasked:

If something unexpected happened tomorrow, would the people you trust be able to make decisions on your behalf?

Many assume the answer is yes.

The reality may be more complicated than expected.

If you've heard of an LPA but never really understood what it is, why it matters, or where to begin, this article is a useful starting point.

And for those who would like to explore the topic further, you'll also find details of a complimentary beginner-friendly LPA workshop at the end of the article.

Read more: https://www.gen.com.sg/financial-planning/what-is-an-lpa-and-how-to-start-simple/

03/06/2026

Registrations for our Career Trial are finally OPEN! 🚀 Hurry up and sign up now — watch till the end for the registration link or scan the QR code.

If you’ve been curious about a career in financial planning, this is your chance to experience it first-hand!

This programme is perfect for fresh graduates, career switchers, and individuals exploring meaningful career options in Singapore.

No exams. No pressure. No obligation to join. Just real experience and clarity.

Trust us — you wouldn’t want to miss out on this opportunity. Hope to see you soon!

🔗 Register here: https://www.gen.com.sg/careertrial/

Most people ask: “How much do I need to retire?”But that question may miss something important.Even with similar CPF LIF...
02/06/2026

Most people ask: “How much do I need to retire?”

But that question may miss something important.

Even with similar CPF LIFE payouts and retirement savings, two people can end up with very different retirement outcomes.

Why does this happen?

The answer is not always about how much is saved or earned — but something far more overlooked.

This article explores why understanding expenses may be just as critical as planning income when preparing for retirement, and why many retirement plans fall short before retirement even begins.

Sometimes, the biggest gap in retirement planning is not income.

It is clarity.

Read the full article: https://www.gen.com.sg/retirement/turning-55-why-retirement-planning-is-not-just-about-income-its-also-about-expenses/

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Thursday 09:00 - 18:00
Friday 09:00 - 17:00

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