15/12/2023
JAKARTA, INDONESIA, 15th December 2023 – Earlier today, Halal-certified direct-to-consumer (D2C) Indonesian beauty brand, Rosé All Day Cosmetics (RADC), announced it has successfully closed a series A funding round of US$5.41 million led by SWC Global, with participation from DSG Consumer Partners (DSGCP) and the brand’s initial seed investor AC Ventures.
The round is a milestone for RADC and strongly aligns with its vision of delivering world-class cosmetics from Indonesia to the global market. It is a pivotal moment in the company's journey, as RADC will use the fresh capital to broaden its nationwide distribution and enhance its product across the board with a continued focus on innovation.
Wendi Xiang, Vice President of SWC Global, explained, “We hold great confidence in the economic prospects of Indonesia over the next decade. We are captivated by the quality and design of RAD products, and impressed by the team’s operational efficiency. We see it rapidly becoming a premier, home-grown beauty brand in Indonesia. Our investment and support go beyond capital; we aim to connect RADC with our Chinese consumer portfolio companies and help RADC build up the supply chain in China.”
Michael Soerijadji, Founder and Managing Partner at AC Ventures, also expressed that they have been proud to be supporting Rosé All Day Cosmetics' innovative and inclusive approach in the beauty and skincare industry since the brand's earlier days.
RADC, launched in 2017, has seen a promising trajectory, starting with a seed investment from AC Ventures in 2020. Today, the brand stands out for its high-quality, clean-beauty makeup and skincare solutions that are cruelty-free, championing natural beauty, inclusivity, and sustainability.
A Forbes 30 Under 30 entrepreneur in 2023, RADC Co-founder Tiffany Danielle said, “We are thrilled to announce our latest partnership with SWC Global and DSGCP. This collaboration represents a significant step in elevating RADC's market presence and operational sophistication in Asia Pacific. Together, we are committed to unlocking new opportunities and delivering wonderful cosmetics products to meet the evolving needs of our customers in Indonesia and beyond.”
RADC plans to continue scaling up its team, hiring across various departments including marketing, social media, operations, finance, and product development. This expansion aligns with its goal to maintain brand equity in the market and cater to an increasingly diverse consumer base. The company is currently seeking to hire a senior HR executive, a creative director, and a general trade lead, among other roles.
For more information, please visit RADC's website at https://roseallday.co/