Straits Alliance

Straits Alliance Straits Alliance is an authorised group of financial adviser representatives from Synergy Financial Advisers Ltd. To be the absolute best in the business.

We’re all about redefining the game in financial advice.

Some of life’s most important decisions are the ones we may not be able to make ourselves.Planning ahead isn’t only abou...
10/09/2026

Some of life’s most important decisions are the ones we may not be able to make ourselves.

Planning ahead isn’t only about your finances. It’s also about making sure the people you trust know how you want your affairs and healthcare decisions handled when you may no longer be able to express those wishes yourself.

That’s where LPA, AMD and ACP come in — and while they may sound similar, each plays a different role:

📄 LPA — Lasting Power of Attorney
Appoints someone you trust to make decisions on your behalf if you lose mental capacity.

🏥 AMD — Advance Medical Directive
States that you do not wish to receive extraordinary life-sustaining treatment if you become terminally ill and unconscious.

💬 ACP — Advanced Care Planning
Helps you communicate your healthcare preferences, values and wishes with your loved ones and healthcare team.

Different purposes, but one thing in common: giving you a voice in decisions that matter, even when you may not be able to speak for yourself.

Want to understand these better and start planning ahead?

Speak to your Straits Alliance financial adviser or DM Straits Alliance today ✨

08/09/2026

Meet Ken — our newest adviser to join Straits Alliance! 👋

After close to a decade in marketing and communications, Ken decided it was time for a new challenge — one that would allow him to work more closely with people and make a more personal, lasting impact.

Ken believes that whether it’s health or financial planning, there’s no one-size-fits-all approach. Everyone starts from a different place, and progress comes from understanding where you are, having the right plan and staying consistent.

It’s this same mindset that shapes the kind of adviser he wants to be — someone who listens first, keeps things simple and puts his clients’ interests first.

🎥 Hear from Ken on what inspired his career switch, why he chose Straits Alliance and what he hopes to build in this new chapter.

New career. New goals. Same mindset — KEN IS CAN. 💪

Welcome to Straits Alliance, Ken! We’re excited to have you with us. 💙

JoinUs

🎪 Wealth & Wellness Wonderland 2026 is back!Join us for a day where health, wealth and legacy come together — with somet...
03/09/2026

🎪 Wealth & Wellness Wonderland 2026 is back!

Join us for a day where health, wealth and legacy come together — with something for everyone to discover, learn and enjoy. ✨

From complimentary health screenings and TCM physician consultations, to LPA/AMD certification services and insightful seminars, take the opportunity to gain practical insights and make plans for what matters most.

And that’s not all — look out for our hourly lucky draws and more exciting activities to be revealed! 🎁

📅 Saturday, 3 October 2026
⏰ 10AM – 2PM
📍 Lazada One
51 Bras Basah Road, #07-03, Singapore 189554

Limited seats available, so register your interest with your Straits Alliance financial adviser today! 🎟️

02/09/2026

💭 What if becoming a parent gave you an even deeper reason to grow your career?

🎥 Featured Advisers Series | Episode 3

Hear from Lizhen, Deputy Director & Court of Table Qualifier, as she shares how her journey in financial advisory has become far more than a career — it’s about being part of her clients’ life journeys, from fresh grads all the way to parenthood.

For Lizhen, the real reward isn’t the incentive trips or the accolades. It’s knowing she has made someone feel more secure and prepared for the future. As a mother herself, becoming a parent reshaped the way she views money — and deepened the way she shows up for the people she serves.

“I don’t just offer financial advice — I listen and offer human connection.”

❤️ Watch Lizhen’s story and discover how the most meaningful careers are built on priorities, purpose, and genuine connection.

✨ Every adviser has a unique journey.
👀 Stay tuned as we continue our Featured Advisers Series!

✨ Celebrating June Wins! ✨Power ladies taking the top spots! 💪👑 A well-deserved shoutout to our June Top Producers for a...
25/08/2026

✨ Celebrating June Wins! ✨

Power ladies taking the top spots! 💪👑 A well-deserved shoutout to our June Top Producers for an impressive month and for making their mark at the top. 🥇

Here’s to celebrating this milestone and many more wins ahead! 🚀

🎉 Huge congratulations to Tan Chee Wee on achieving MDRT 2027! 👏A remarkable milestone that reflects the hard work, driv...
21/08/2026

🎉 Huge congratulations to Tan Chee Wee on achieving MDRT 2027! 👏

A remarkable milestone that reflects the hard work, drive and pursuit of excellence behind every achievement.

We’re incredibly proud to celebrate this achievement with you and look forward to seeing you continue to grow, excel and reach even greater heights! 🌟

Here’s to more milestones and successes ahead! 🚀

20/08/2026

🇨🇦✨ Synergy Xperience 2026 — Canada!

From exploring the sights of Toronto and taking in the incredible views at Niagara Falls, to winery visits, great food, shopping and memorable evenings together, every day brought a new experience. 🍁🥂

Great company, plenty of laughter and unforgettable moments along the way. Here’s a look back at some of our favourite highlights from the trip! 🎥✨

See you next year at Synergy Xperience 2027! ✈️🌎

Canada

🥂 Celebrating Growth, Achievement & New Milestones! ✨A special congratulations to Li Fen, Darric, Sandy, Li Zhen and Mar...
15/08/2026

🥂 Celebrating Growth, Achievement & New Milestones! ✨

A special congratulations to Li Fen, Darric, Sandy, Li Zhen and Marvin on their well-deserved promotions! 🎉

It was wonderful coming together at Synergy Celebrates to recognise these milestones and raise a toast to what’s ahead. 🥂✨

Every new chapter represents another step forward — taking on greater responsibilities, embracing new opportunities and continuing to grow as leaders.

Here’s to reaching even greater heights together. 🚀

Growth

Recognizing our Champions & Achievers for June 2026: Management Awards🎉 Congratulations to our outstanding leader!Recrui...
13/08/2026

Recognizing our Champions & Achievers for June 2026: Management Awards

🎉 Congratulations to our outstanding leader!

Recruiter of the Month
🏆 Henry

Active Unit of the Month
🌟 Henry

09/08/2026

As we celebrate Singapore’s 61st birthday, we reflect on the people, resilience, and shared spirit that continue to shape our nation. 🇸🇬

Here’s to embracing new possibilities and building an even brighter future together.

Happy National Day!

Address

51 Bras Basah Road #07-03 Lazada One
Singapore
189554

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