Song Yong - Certified Financial Planner

Song Yong - Certified Financial Planner Here to help YOU steward your Finances. Trusted Advisor for Doctors, Lawyers & Senior Executives. Certified Financial Planner & Chartered Financial Consultant.

Please kindly help to like and share this page! Song Yong is an authorised financial adviser representative from Apex Private Wealth Management, an authorised group of financial adviser representatives from Professional Investment Advisory Services Pte Ltd. MAS RNF No: LSY30026803

General Disclaimer :
The views and opinions expressed in this page are solely that of the author and do not

reflect the opinion of Professional Investment Advisory Services Pte Ltd. The information contained in this page is for general information only and does not constitute the provision of financial advisory services. This advertisement has not been reviewed by the Monetary Authority of Singapore.

24/05/2026

Dear me,

Another year has passed.

And maybe not everything happened the way you imagined it would. Some prayers took longer. Some burdens felt heavier. Some victories came with silent battles that nobody else saw.

But look at you.

Still showing up. Still carrying your family in your heart. Still building. Still leading. Still choosing responsibility when it would have been easier to retreat. Still trying to steward what has been placed in your hands well.

This year, I hope you remember this:

You are not only measured by what you achieve.
You are also shaped by how faithfully you love, serve, endure, forgive, and begin again.

Be proud of the awards, the growth, the breakthroughs, the people you have impacted. But also be proud of the quieter things — the times you held your tongue, the times you chose grace, the times you showed up tired, the times you kept believing when the outcome was not clear.

You have always pushed yourself hard. Maybe too hard sometimes.

So in this new year, may you learn to build with peace, not pressure.
To lead with conviction, not fear.
To love your family not only through provision, but through presence.
To pursue excellence without losing tenderness.
To trust that God is not only in the harvest, but also in the pruning.

Dear me, you are still becoming.

And perhaps the best years are not behind you.
Perhaps they are being formed quietly through every faithful step you take today.

Keep stewarding well.

16/05/2026

2025 was a breakthrough year for .

When he joined us from our previous firm, he had only achieved 1 MDRT in 15 years.

Yet in 2025, he came so close to qualifying for TOT. By premium method, he would have achieved it by March.

But more than the numbers, what moved me most was his why.

His father was rapidly falling ill, and Shin Haur wanted to do his dad proud. He wanted his father to know that his son could now take over the mantle of leading the family well.

The award was meant to be dedicated to his dad on his birthday, 18 May.

But Uncle passed on before that day came.

So instead of celebrating with him at Awards Night, we honoured Shin Haur at the wake.

Seeing the pride of his family…

And the quiet satisfaction in his mother’s eyes…

That, to me, is what this journey is truly about.

Stewardship is not just about managing finances.

It is about shaping our professional practice meaningfully.

To plan well for our clients.

To provide well for our families.

And to find joy and fulfilment in work done with purpose.

Awards Night was a milestone.

But more than that, it was a checkpoint to remind us how far we have come in such a short time together.

Seeing the team spirit, the laughter, and the joy on the faces of our team members — perhaps that is the greatest reward in this leadership journey.

To my clients and teammates, thank you for being part of this journey.

To Infinity FA, thank you for walking the talk when we say we are built for practitioners, by practitioners.

When I asked if we could honour Shin Haur at Awards Night, Peggy did not hesitate. She immediately set things in motion so that he could receive the recognition he deserved.

That is empowerment.

To my family, especially my wife — thank you for shouldering so much at home so that I can focus on the work entrusted to me.

These achievements are for you more than they are for me.

And most importantly, to God be all the glory.

[Why We Set The Bar High (And Why That Matters To You)]Today, we hosted Chief Coach Lusi Lim for a private High Net Wort...
20/04/2026

[Why We Set The Bar High (And Why That Matters To You)]

Today, we hosted Chief Coach Lusi Lim for a private High Net Worth training session.

Three hours with one of the most respected voices in our industry.

And it flew by.

She shared insights on serving HNW clients that many advisers will take years to truly understand on their own.

But here’s the thing…

Attendance wasn’t automatic.

To earn a seat, our advisers had to complete one of three real challenges—each designed to move them forward in their HNW journey.

After the session, someone asked me:

“Why open this to other teams? Doesn’t that give away your edge?”

Fair question.

But for us, growth has never been about hoarding knowledge.

It’s about building people.

And sometimes, as leaders, we have to care more about our people’s growth than they do in the moment.

I would love for everyone to qualify.

But the standard itself is part of the lesson.

Because working with HNW clients isn’t just about knowledge or certifications.

It requires ownership. Hunger. Personal growth.

We must become the kind of advisers HNW individuals naturally choose to work with.

When lessons are simply given, we gain information.

But we miss transformation.

At Infinity, it’s never about competing with each other.

It’s about sharpening each other.

Creating an environment where everyone grows stronger together.

That mindset is one of the reasons we’ve more than doubled in size in under three years.

Not because we kept our best practices close.

But because we built a culture where standards rise—and good advisers become great.

Now here’s why I’m sharing this.

The final session in this HNW series is coming up.

We’ll be learning from a Multi-Family Office on preparing clients for a family office structure.

This session is by invitation only.

Reserved for top performers.

We’re opening one seat for a practitioner outside our team.

If you’re an adviser who takes growth seriously—
Hungry to raise your level, and willing to earn your place—

DM me “HNW” and I’ll send you the details.

Because we’re not building for average.

We’re building for those committed to becoming exceptional.

This morning, we had a CPF talk with over 200 guests.Grateful that many walked away with meaningful insights.What most d...
18/04/2026

This morning, we had a CPF talk with over 200 guests.

Grateful that many walked away with meaningful insights.

What most didn’t see - I was actually sent home to change.
My team felt my outfit wasn’t up to standard.

It wasn’t comfortable to hear.
But it mattered.

Thankful for JJ Liew and Christabel Tan for having the courage to call it out.
That’s how standards are raised - through honest conversations.

Before the session, I also spoke with Nicholas about how we can do better for future events.
Grateful that in our team, feedback is normal. Not avoided.

Glad to see strong feedback from participants. Even family members were motivated to take action after hearing from the 3 of us!
And many have taken the next step to plan their own “3 pots of gold.”

And that’s Stewardship Singapore

12/04/2026

Interesting week having 3 conversations with senior executives all being retrenched over the past few mths

Monday was with a senior procurement director in a German MNC retrenched after almost 15 years there, earning about 400k pa package. She was hoping for 5 more years before retirement at her own terms however this early retirement meant she had to adjust some expectations if she can’t find an equivalent position.

Thurs got a call from a senior director in a giant US payments firm, doing above 500k pa, she volunteered to be let go after a series of retrenchments over the years. We had been anticipating this and has built a passive income of over $6k/ mth over the years. 10 more years before retirement CPF life kicks in but she’s ready to embrace the next season

Fri evening was a referral navigating his recent retrenchment from a Japanese MNC, holding a regional marketing role and doing 5-600k pa. He’s jittery over this package as he is only in his early 50s and unsure whether his resources can last his monthly 35k/mth expenses.

Singapore has been blessed with a lot of MNCs giving good jobs . However, one common concern from the 3 of them is how we are pricing ourselves out of the market and less companies are coming to SG to setup their regional HQ and finding equivalent jobs is going to be a challenge. No matter how prepared we are financially for this to happen, one thing is certain, the emotional toil of being retrenched is not to be underestimated.

This wasn’t the first time I attended Goal Setting workshops, but the takeaways from today’s session led me to think mor...
19/02/2024

This wasn’t the first time I attended Goal Setting workshops, but the takeaways from today’s session led me to think more clearly on how I can enhance my practice.

One of the key takeaways is to constantly sharpen our saw, something many fellow practitioners might overlook after we have been in the industry for too long. Financial advisory is like running on a treadmill, when we are not continuing to run ahead, we are in fact lagging behind and soon we will be off the treadmill. Some classmates today are much older and more senior than me in the career and I am encouraged to see so many of them still learning at their levels. Of course, having the chance to rub shoulders with so many outstanding classmates in Lusi Group is another plus of attending today’s workshop.

Thank you coach Lusi for continuing to provide greater clarity to the work I’m doing, and for continuing to inspire excellence! Looking forward to your promise that I may one day do 1 TOT a month!

10 years ago we had a challenge right here at Mel’s place. Alan challenged the few of us in term of our personal product...
16/02/2024

10 years ago we had a challenge right here at Mel’s place. Alan challenged the few of us in term of our personal production figures and he had to give us a handicap so that it will be a fair fight. Now, I can give him more than a fair fight 😀.

10 years ago his team production was about 1/4 of what it is now. My personal production was also about 1/4 of what it is now.

10 years ago we set out to conquer the retirement market. I believe we have done well in this area for ourselves. Now, as the retirees are well established in their retirement planning, perhaps it is time for us to focus on their next life stage.

10 years ago, his son and daughter will be taking turns calling him and giving him missed calls (he’s too engrossed in talking sometimes) to urge him to go home earlier. Now, it is my daughter’s turn 😂.

One thing that has not changed is his passion in the business and the numerous ideas he has in each conversation. I continue to be inspired by his new thoughts on how we can grow in our respective focus.

Where will the next 10 years lead us? 🤔

Excited to share with the best practices from my journey at Apex! 🚀 Wishing the team all the luck as we dive into a con...
22/01/2024

Excited to share with the best practices from my journey at Apex! 🚀 Wishing the team all the luck as we dive into a conversation about success and growth. Let’s inspire each other and grow in 2024! 🌟🤝🏼✨

𝐋𝐞𝐠𝐚𝐜𝐲 𝐨𝐫 𝐋𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲, 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐜𝐡𝐨𝐢𝐜𝐞!Did you know Achilles, as a young man, was given a choice. Leave a lasting legacy, ...
22/02/2023

𝐋𝐞𝐠𝐚𝐜𝐲 𝐨𝐫 𝐋𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲, 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐜𝐡𝐨𝐢𝐜𝐞!

Did you know Achilles, as a young man, was given a choice. Leave a lasting legacy, or fade into obscurity? We all know what he chose…but what would you choose?

Legacy is a complex word to grasp these days. Many see the word as a term that refers to being remembered. While this is true today, this also extends to the form of remembrance.

What will be the most prudent of assets to leave behind once the day is done? While it is tempting to think that assets like money, gold or stocks are simple and easy, there are more ways to ensure a lasting legacy.

While creating a legacy is important, we must not forget the significance of said legacy. Here are some key reasons to have that need to create a lasting financial legacy for our kin.

1. 𝙋𝙧𝙤𝙫𝙞𝙙𝙞𝙣𝙜 for our loved ones: Protecting the future is as important as protecting ourselves in the now, and as such, creating a resource for your loved ones enables them to carry on and helps them to achieve their goals too.

2. 𝙋𝙧𝙚𝙨𝙚𝙧𝙫𝙞𝙣𝙜 wealth: A financial legacy may help in the long term to save on money and accrue wealth, ensuring that it is safely passed onto future generations.

3. 𝙋𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡 continuity: Utilizing our energy now to create a legacy results in an easy transition for the future, where the continuation of one’s legacy lasts many lifetimes.

All of these reasons, compounded with the almost necessary need to create a legacy, brings up the question of who to approach.

Thankfully, here at Stewardship, we aid you in your future planning to take out the worries that you may face! Connect with us to learn more!

Connect with me ➡️ https://www.linkedin.com/in/leesongyong/

https://linktr.ee/LeeSongYong

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