Sun Life Singapore

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At Sun Life Singapore, we aim to serve the generational wealth planning and protection needs of Affluent and High Net Worth Clients in Singapore with our insurance solutions. We reserve the right to remove any comment that is abusive, indecent or hateful in nature.

Rising costs are reshaping financial resilience in Singapore — and importantly, this is not limited to the broader popul...
12/06/2026

Rising costs are reshaping financial resilience in Singapore — and importantly, this is not limited to the broader population.

New findings from ’s latest Financial Resilience Index show that even among affluent households, financial pressures are becoming more pronounced.
🔍 What we’re seeing among affluent households:
• 76% say inflation has made it harder to cover monthly expenses
• 59% expect they may need to adjust their lifestyle if costs continue to rise
• While confidence is relatively strong (67% feel financially secure), only 27% believe they could sustain themselves for more than 12 months without income.

The findings highlight an important reality: higher income provides a buffer, but it does not fully shield against rising cost pressures or guarantee long-term resilience.

At the same time, we are seeing a shift in how affluent individuals approach decision-making. Adoption of generative AI tools is rising rapidly, with 74% of high-net-worth respondents using GenAI for financial decisions. GenAI can be a helpful starting point — enabling faster access to information and insights.

However, financial decisions are deeply personal and often complex, particularly for affluent households navigating wealth preservation, protection and legacy planning.

This is where thoughtful, professional advice continues to play an important role by helping individuals turn information into decisions that are aligned with their long-term goals and responsibilities. As cost pressures persist, building resilience remains a priority.

Read the Asia report:https://www.sunlife.com/content/dam/sunlife/regional/global-marketing/documents/com/sun-life-asia-financial-resilience-index-2026-en.pdf

As Singapore's wealth creators look ahead to succession planning, a new mindset is emerging - one that extends far beyon...
14/05/2026

As Singapore's wealth creators look ahead to succession planning, a new mindset is emerging - one that extends far beyond a single generation. The "150 year mindset" recognises that successful wealth transfer is less about documenting intent and more about ensuring flexibility, liquidity and continuity across decades.

While wills and trusts remain foundational to estate planning, they often leave practical gaps—particularly when wealth is concentrated in illiquid assets. Indexed savings insurance bridges this by combining market-linked growth with downside protection, providing the liquidity and adaptability families need to support continuity across generations.

Learn more: https://www.sunlife.com.sg/en/insights/wealth/indexed-savings-insurance-for-multi-generational-wealth-plannin/

Promoting healthier lives for familiesAs Diabetes rates continue to rise in Singapore, it is more important than ever th...
27/04/2026

Promoting healthier lives for families

As Diabetes rates continue to rise in Singapore, it is more important than ever that we take action. Sun Life Singapore is proud to sponsor the Sugar Smart Families programme organized by Diabetes Singapore and People's Association. This new initiative seeks to combat Diabetes by equipping 100 families within Taman Jurong with the necessary tools, education, and support.

Christopher Albrecht (CEO, Sun Life Singapore) said: "We’re proud to sponsor the Sugar Smart Families programme which helps families build practical habits around nutrition, movement and daily routines so they can take meaningful steps to prevent Diabetes and support healthier lives. This initiative aligns strongly with Sun Life’s purpose to advance healthier living for the communities we serve.”

Take a look at the launch event highlights!

Protecting your wealth and legacy through transitionsTrillions of dollars are expected to be transferred across generati...
16/04/2026

Protecting your wealth and legacy through transitions

Trillions of dollars are expected to be transferred across generations over the next two decades, and within Singapore, many first-generation wealth creators are soon to retire.

Generational wealth transfer is only meaningful when assets are transferred alongside capability, clarity and confidence. To ensure wealth is transferred properly, more thoughtful planning is required. With proper family governance, heir preparation and structured planning through frameworks, high-net-worth families can assure that their wealth is protected financially while ensuring continuity across generations to come.

Read more about how to best transfer your wealth here:

https://www.sunlife.com.sg/en/insights/wealth/how-to-transfer-wealth-without-burdening-the-next-generation/

How do Asia's wealthiest families ensure their legacy lasts for generations?In a recent interview with The Straits Times...
10/04/2026

How do Asia's wealthiest families ensure their legacy lasts for generations?

In a recent interview with The Straits Times, Chris Albrecht (Sun Life Singapore CEO) shared how life insurance can support long term legacy and business continuity.

With the right strategy, High Net Worth families can navigate these complexities and pass on not just wealth but also values and responsibility to the next generation.

Read the full article: https://www.straitstimes.com/business/every-generation-needs-its-own-breakthrough-wee-hurs-2nd-gen-leader-on-building-a-lasting-legacy

# WealthPlanning

On World Health Day, we’re recognizing a simple truth: access matters.Health isn’t one-size-fits-all and neither are the...
07/04/2026

On World Health Day, we’re recognizing a simple truth: access matters.

Health isn’t one-size-fits-all and neither are the barriers people face when trying to get care. When more people are supported earlier and empowered to navigate care, they can focus on living their lives.

That’s how we bring our Purpose to life, helping people live healthier lives today, while building a healthier tomorrow.

Building financial resilience for communitiesSun Life Singapore supports ComLink+, an initiative by the MSF Singapore th...
10/03/2026

Building financial resilience for communities

Sun Life Singapore supports ComLink+, an initiative by the MSF Singapore that seeks to uplift lower-income families with children towards greater financial stability, social mobility and self-reliance. It supports around 11,000 lower-income families across Singapore by providing skills upgrading opportunities and financial incentives to secure CPF-paying jobs, while addressing the challenges they face in building financial resilience.

Our collaboration with ComLink+ reflects our continued commitment in strengthening financial resilience and achieving long-term financial security among communities in line with our Sun Life corporate Purpose.

Financial support when it matters mostA life insurance payout provides essential financial support to your loved ones wh...
09/03/2026

Financial support when it matters most

A life insurance payout provides essential financial support to your loved ones when they need it most. Payouts may be made as a lump sum, in instalments, as regular income, or through cash value withdrawals.

Having clear beneficiary details, the right documents and a good understanding of your policy, including exclusions, can help ensure a smoother claims process and give your dependents timely peace of mind during critical moments.

Learn how life insurance payouts work in Singapore:
https://www.sunlife.com.sg/en/insights/wealth/understanding-life-insurance-payouts-in-singapore/

In celebration of International Women’s Day, Sun Life is spotlighting our Brighter Financial Futures, a regional philant...
09/03/2026

In celebration of International Women’s Day, Sun Life is spotlighting our Brighter Financial Futures, a regional philanthropy programme.

Launched in partnership with Aflatoun International, the programme aims to improve financial literacy among domestic workers in Asia. It provides access to financial education via a digital interactive toolkit, equip facilitators with relevant training and empowers domestic workers on their financial journey through free in-person workshops.

Tailored to every stage of employment, the programme is delivered through trusted local organisations such as Uplifters in Singapore, ensuring financial literacy creates positive impact across each market.

True empowerment begins with financial confidence. This International Women’s Day, Sun Life is proud to celebrate the resilience of women as we build brighter futures together.

Learn more: https://www.sunlife.com.sg/en/newsroom/2026/building-brighter-financial-futures-sun-life-and-aflatoun-international-partner-to-boost-financial-literacy/

Enabling healthier lives for youthSince 2024, Sun Life Singapore has supported KK Women's and Children's Hospital (KKH) ...
05/03/2026

Enabling healthier lives for youth

Since 2024, Sun Life Singapore has supported KK Women's and Children's Hospital (KKH) in the fight against diabetes. Through the Sun Life-KKH LITE Programme, families with primary school children who are overweight and at risk of developing chronic conditions such as Type 2 diabetes receive nutrition guidance, structured exercise and behavioural support to help them build healthier habits.

In tandem with this programme, Sun Life Singapore is also supporting a novel two-year research programme at KKH this year to enhance the early detection and diagnosis of diabetes, studying the autoantibody profiles in children newly diagnosed with diabetes and their siblings, whose early symptoms may resemble common childhood illnesses.

Together, these initiatives support our philanthropic goal to combat diabetes and reflect our commitment to building healthier lives for families and young people.

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