05/08/2026
When a price has a sharp fall, it always feels like something has broken. Usually it hasn't. So let's zoom out.
Looking at gold since 1990, the price today is more than ten times where the line starts. Though looking inside the climbs we can see it’s full of volatility. As always, after long periods of rising prices, corrections of 20–30% are normal.
Here's something worth keeping in mind. A 25% fall from USD 400 is USD 100. The same 25% from USD 5,000 is USD 1,250. It’s the same percentage with a very different headline. As a price climbs over the decades, perfectly common corrections start throwing out numbers that sound extraordinary. This makes it easier and easier to mistake normal for unprecedented.
That's why we keep coming back to the long chart. Three months shows you a fall. Thirty years shows you where that fall sits.
So when the next sharp drop comes, and it will, it serves well to zoom out and consider the bigger picture: Gold is a store of value with no counterparty risk, and it rises for as long as fiat currency falls.
If you believe in the long-term case, volatility is your friend – opening opportunities for timely entry points after larger corrections.
「 Marketing communication. Not investment advice. Investments involve risk. Past performance is not a guarantee of future returns. 」