23/03/2021
As the month of March draws to an end, excitement within the business community grows as the next peak in international arrivals is within our sights. The Seychelles is set to open its borders to the World which has strategically positioned the country to welcome anyone and
everyone. Hoteliers, Small & Medium accommodations and many more businesses that rely on the tourism industry, are itching to make up all of the financial loss over the last 3 months. However, as we saw in late November and December last year, such opportunities last only momentarily. Demand is seasonal and with the fear of Covid-19 still haunting the memories of most travellers, a sudden rise in cases can result in demand contracting to levels seen mid-January 2021.
The aim for these business owners is to maximise the opportunities presented to them as much as possible. With supply significantly outweighing the demand, everyone wants a piece of the pie. Pricing will need to be even more aggressive and business owners will have to go the extra mile in attracting a guest to their accommodation. Promotions, free additional services (taxi, beverages, ect...) and upgrades are examples of the tools that can be used to influence the customers decision.
The tourism industry is no longer that of what it was prior to Covid-19. The industry must become more dynamic whilst being cost effective to survive this new business environment.
We believe that with the right tools, like Revenue Management, some businesses will be able to unlock their full potential and strategically position themselves ahead of the competition. Through market segmentation and analytics, you will be able to attract the clientele that will help your business grow and give you confidence in your decision making leading towards the goal of maximising revenue and profit margins.
Get in touch with us for a consultation with our Revenue Management expert Josh Larue to optimise your strategy. đ
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