Amazon Hub

03/05/2024

17/03/2024

Amazon Account activated. (sec 3 counterfiet or intellectual property rights)

Soon I ll share case study

26/07/2023

Post #02 Amazon account deactivation:

Amazon Seller Account Is Deactivated or Suspended. What Now?

These are both major hassles. That's why you should prioritize keeping your Amazon seller performance excellent to avoid these issues.

But what is done is done. Still, there's hope! Whether it is truly a case of negligence or a malicious act by others to target your brand, you can reach out to Amazon through an appeal letter. Get your account reinstated and get your selling privileges back by contesting the suspension or deactivation with this short guide.

Go to Seller Central.
Under the Performance tab, click Account Health on the dropdown menu.
You will be directed to your Account Health Page. Click Reactivate Your Suspended Account found at the top of the page.
Follow the instructions: you may be asked to Submit a plan of action as well as supporting documentation.
Click submit.
Monitor your inbox. The Amazon Seller Performance team should reply within two days.
If your account is active and only one or two of your listings are deactivated, check them carefully for the policies they violated, if any. You can then appeal for your removed listings by following the steps below:

Go to Seller Central then the Performance tab, and click Account Health.
Select your issue in the Product Policy Compliance column.
Follow the instructions. You may be asked to give further details on your product listing to comply with Amazon Policy and Terms of Service.
Submit your appeal letter containing your plan of action.
Monitor your inbox for Amazon's verdict.
Reactivating your account (or products, for that matter) takes time and patience. But, if you have enough proof to show Amazon was erring on the side of caution, or if your plan of action is clear and realistic, your seller account will be reinstated in due time.

21/07/2023

Post #01
"Protecting Your Amazon Seller Account: Understanding Deactivation and Suspension"

As an Amazon seller, the potential deactivation or suspension of your account can be a daunting prospect. Beyond the financial implications, it can significantly harm your reputation and hinder your ability to resume selling on the platform. Amazon employs stringent measures to monitor and address suspicious activities, promptly acting on reports related to both sellers and buyers. The ecommerce giant continuously works to enhance its services and features, maintaining a zero-tolerance policy towards fraudulent reviews, customer feedback manipulation, counterfeit products, false advertising, and other violations.

However, there are proactive steps you can take to prevent such issues from arising in the first place. In this article, we will explore the meanings of Amazon account deactivation and suspension, as well as introduce the Amazon Health Rating system to help maintain your account's good standing.

What Is Amazon Seller Account Suspension?

An account suspension refers to a temporary state in which seller accounts are put on hold, restricting their normal operations—essentially, a period of disfavor but not irreparable doom. This suspension occurs when sellers are suspected of violating Amazon's policies and regulations, resulting in the revocation of their selling privileges and access to funds. Sellers have a 90-day window from receiving the suspension notice to appeal the decision. The notice will outline the specific reasons for the suspension, which may include:

Poor customer experience due to excessive negative reviews
Consistent failure to meet performance targets
Selling counterfeit items or infringing on another seller's intellectual property
Offering prohibited products
Failing to deliver orders on time, whether through Amazon FBA or seller fulfilled methods
To appeal an account suspension successfully, you must submit a thorough appeal letter containing:

A detailed plan of action to address the violations
Information about the steps you are currently taking to rectify the issues
Assurance of your commitment to adhering to Amazon's policies in the future
If your appeal is accepted, your Amazon seller account suspension will be lifted, and you will regain the ability to sell on the platform.

What Does "Amazon Account Deactivated" Mean?

An account deactivation, on the other hand, is a complete shutdown where no activity or access is permitted. This includes the removal of any information and assets stored within the account. A deactivated account not only prohibits a seller from conducting transactions on Amazon but also results in the removal of the product listings that have been diligently created.

Similar to account suspension, a deactivated account can be appealed. However, due to the complexities involved, it is often advisable to seek assistance from a specialized agency to present a compelling plan of action and provide additional documentation to convince Amazon of your trustworthiness as a seller.

In conclusion, maintaining a strong and compliant presence on Amazon is crucial to avoid the potential nightmare of account deactivation or suspension. By understanding the reasons behind these actions and promptly addressing any violations, you can safeguard your account's standing and reputation within the Amazon marketplace.
Feel free if you need assistance for your account

20/07/2023

An Article worth reading for those who are facing seller account suspensions.
A seller’s biggest fear is when his Amazon Seller Central account is rendered deactivated or suspended. This is usually because Amazon has stringent policies in place to protect both sellers and buyers. Why does this happen? Can it be reversed? How long does it take to revert your account back to normal?
You probably have a lot of questions in mind, so this article will cover everything you need to know. We’ll guide you through the process of restoring your account and figuring out the best way to go about it. Let’s look at every single aspect of account suspension on Amazon, so you’re all up to date.
Quick Guide
What does account suspension mean on Amazon?
Reasons for Amazon seller account suspension
How to recover/reactivate an Amazon seller account?
Tips on avoiding Amazon account suspension
Final thoughts
What does Amazon Seller Central account suspension mean?
In short, account suspension means that you will no longer have any selling privileges. This occurs when a seller has violated Amazon’s policies, terms, or conditions while carrying out his selling activities.
During this time, none of your amazon product listings will be visible to shoppers. Your presence on Amazon basically ceases to exist but fear not because you can appeal to have the suspension lifted and get your account reinstated. Amazon always notifies sellers on account suspension. Depending on the type of account suspension, you can plan your appeal accordingly.
There are different levels or kinds of account suspension on Amazon
how to recover amazon seller account
1. Account Suspended
If your Amazon Seller account is suspended, it means it is unserviceable. You will then need to get in touch with Amazon to ascertain the reasons behind it because you may have unintentionally done something wrong or sometimes there may not even be a substantial reason. However, once you find out the reasons, you must then propose a Plan of Action to Amazon to rectify the situation and have your account reinstated.
2. Account deactivated
If your Amazon Seller account is deactivated, you will be prohibited from continuing your selling activities. Here too, whether it’s a violation of policies or whether you think it’s a mistake on Amazon’s part, it is necessary to communicate with Amazon and you must ensure you file an appeal with them within 90 days. This usually occurs when one account is associated with another that has already been restricted from operating on Amazon.
Check out this guide to know how to communicate with Amazon customers.
3. Account denial
The Denial kind is a tough spot to be in because it’s when you have already filed an appeal to Amazon for reinstatement, and it has been rejected. However, there is still some room for you to reform and resubmit your Plan of Action.
4. Account ban
This level of suspension doesn’t entail any provision for appeal. You will no longer be able to sell on Amazon and any appeal emails you send will also not even be read by Amazon.
Reasons for Amazon Seller account suspension
There is a host of reasons responsible for Amazon account suspension, and you need to lay out an effective plan of action accordingly.
1. Seller performance
Your performance as a seller needs to consistently be up to the mark on Amazon whether you’re a new seller or an experienced, reputed one. Amazon is a hardcore believer in customer satisfaction, and you need to keep up with the performance target score set by Amazon. This includes keeping a very low Amazon order defect rate of less than 1%.
Amazon detects poor performance sellers by looking at basic metrics related to selling and negative customer reviews and feedback, late shipments, and order cancellations. If your performance is deemed to be of poor quality, your account is bound to get suspended.
2. Product quality and standards
While selling on Amazon, you have to follow the guidelines and not indulge in selling restricted, illegal or counterfeit, or used products. It’s important to stay up to date with Amazon’s policies with respect to restricted products in different countries as well. Some restricted products are – alcohol, explosives, currency and coins, to***co, etc. If Amazon finds that you’re indulging in the sale of any of these products, your account will be suspended.
3. Multiple accounts
As a seller, you are not allowed to have more than one seller account while selling the same kind of items as this is viewed as a policy violation. You can, however, seek prior approval for it by writing to Amazon, without which your account is bound to get suspended.
Another important thing to keep in mind is to refrain from creating a new Seller account right after you’ve faced account suspension. As a seller, it is understandable that you’re eager to get back to selling on Amazon but making a new account is detrimental to the reinstatement of your old primary account. Your new account will also be suspended as soon as it is brought to Amazon’s attention, so it’s best to stay away from this practice.
4. Infringements and policy violations
Copyrights and trademarks are very important while selling on Amazon. You cannot use fake trademarks or sell counterfeit products or infringe on copyrights of other sellers because if it gets discovered, your account will be suspended. Your advertising content should not in any way infringe on another seller’s intellectual property.
It all comes down to following Amazon’s rules, terms and policies. As a seller, it is your duty to stay abreast with the policies. It covers everything from dropshipping to ratings to prohibiting paid positive product reviews. Ensure you go through all the policies and avoid getting your Amazon account suspended.
How to recover your Amazon Seller Central account
Now that you know all the reasons behind suspension, you’re in a better position to navigate. So if your Amazon account is suspended, how to get it back?
Once you see that your account has been suspended, you need to start the communication process with Amazon and there are important things to keep in mind while you do this. Remember, it pays to be patient and professional in the way that you conduct yourself
Take a good look at your suspension notice and understand the main reason behind your suspension. If Amazon says you violated a policy, understand which one and how you did so. This is important because you need to demonstrate to Amazon that you’re now aware of what you did wrong. You also need to chart out a clear Plan of Action so that Amazon trusts that you are going to take the right steps to rectify your mistakes. Lastly, you also need to show them that you will be vigilant enough not to commit the same errors or violations again in the future.
Here is an example of what your appeal should look like
amazon account suspended how to get it back
You can follow the steps given below to send an appeal to Amazon
Once you have formulated your POA, go to Seller Central and click on ‘Performance notifications’ from the ‘Performance’ dropdown menu.
Open the suspension notice that Amazon sent you and click on Appeal. You will then see some options for Appeal decisions. Choose the desired one.
Now, you will have to type out your Plan of Action and provide your contact information so that the concerned authorities can get in touch with you for any questions or information they need from you.
Click on Submit. Your appeal will then be sent for review to Amazon Seller Performance.
Now that you have formally communicated your plan of action to Amazon, all you have to do is sit back and wait. Yes, it can sometimes be an excruciating wait, because it can take anywhere between a few weeks to even months to hear back from Amazon. But patience is of the essence here. You have to believe in the fact that Amazon is going to hear out your appeal as and reinstate your account in due time, as long as you have stated everything clearly.
How to avoid account suspension on Amazon?
If you’re wondering how to ensure your Amazon account doesn’t get suspended again, here are some things to keep in mind.
By now, you’re already aware of the fact that following all of Amazon’s policies is key and will keep you away from deactivation and suspension.
Constantly check all of your notifications so that when you’re informed about violations, you can rectify them immediately. Amazon notifies you 72 hours prior to suspension asking you to submit your POA if you want to continue selling. The only way to stay up to date is to keep monitoring your notifications efficiently.
Comply with Amazon’s rules for your product listings. Your listings have to clearly state your product’s features and conditions and be optimized well. You can use SellerApp’s Listing Quality feature to help you analyze and improve the quality of your listings.
Do not use multiple accounts and do not create a new account until your old one is reinstated.
Work towards improving customer experience by taking into consideration all the customer feedback and improving your products accordingly as this will keep your ratings high and show Amazon that you’re a top-quality seller.
Final thoughts
Now that you know everything about Amazon Seller account suspension, you are better equipped to deal with it effectively in case you are ever faced with this obstacle. Remember to be professional and never accusatory while formulating your appeals. Constantly monitor your account health and analyze your business reports and audits so that you continue selling as a successful Amazon seller.

18/07/2023

Post #1 PPC

What is Amazon PPC?
Amazon PPC is the advertising platform Amazon makes available to its third-party sellers. It allows sellers to create ad campaigns for their products and then charges them each time a potential customer clicks and views their ad.

Before we get into the details of PPC though, it’s important to understand Amazon’s key PPC metrics. This is how Amazon describes each one:

Advertising Cost of Sales (ACoS): The percent of attributed sales spent on advertising. This is calculated by dividing total ad spend by attributed sales. For example, if you spent $4 on advertising resulting in attributed sales of $20, your ACoS would be 20% (ie. $4/$20 = 0.20).
Attributed Sales: The total product sales generated within one week of clicks on your ads. Your sales data can take up to 48 hours to populate so, as a result, sales data is not available in the ‘Today’ date range and may be delayed to the ‘Yesterday’ date range. You can view the individual sales totals for advertised products and other products in the Campaign Performance report.
Impressions: The number of times your ads were displayed. Once identified, it may take up to three days to remove invalid clicks from your reports. Clicks from the last three days may be adjusted due to click invalidation.
Clicks: The number of times your ads were clicked. Once identified, it may take up to 3 days to remove invalid clicks from your reports. Clicks from the last three days may be adjusted due to click invalidation.

Why is PPC important for Amazon sellers?
As consumer shopping increasingly shifts online — and, overwhelmingly, to Amazon.com — ecommerce brands and sellers have immense opportunities to succeed. But with that influx of online retail traffic comes more competitors looking to capture the most sales.

In 2023, having an effective PPC advertising strategy is all but essential for Amazon businesses of all sizes. After all, there are over hundreds of millions products on Amazon, and listings can easily get lost in the noise.

And while your organic ranking — the place where your product appears in search results naturally — is important, advertisements help increase your reach on the platform.

How to create an Amazon PPC strategy
Here are the basic aspects of building a solid Amazon PPC management strategy:

Experimentation. Test out each type of PPC ad campaign, and play around with automatic and manual keyword targeting to see what’s best for your brand.
Research. Perform detailed keyword research using Jungle Scout’s Keyword Scout, focusing both on related keywords and competitor products.
Budget. When starting out, set daily budgets and default bids 50-100% higher than what Amazon recommends.
Duration. Let ad campaigns run for at least two weeks before running reports and making adjustments.
Campaign types. Use ad reports from your automatic campaigns to find keywords for your manual campaigns. Before adjusting or removing a keyword from a manual campaign, make sure the keyword gets at least 10 clicks.
Review. Continue reviewing your ad reports once a week, subtracting, adding, and adjusting keywords as needed.

18/07/2023

POST # 1 On PPC

What is Amazon PPC?
Amazon PPC is the advertising platform Amazon makes available to its third-party sellers. It allows sellers to create ad campaigns for their products and then charges them each time a potential customer clicks and views their ad.

Before we get into the details of PPC though, it’s important to understand Amazon’s key PPC metrics. This is how Amazon describes each one:

Advertising Cost of Sales (ACoS): The percent of attributed sales spent on advertising. This is calculated by dividing total ad spend by attributed sales. For example, if you spent $4 on advertising resulting in attributed sales of $20, your ACoS would be 20% (ie. $4/$20 = 0.20).
Attributed Sales: The total product sales generated within one week of clicks on your ads. Your sales data can take up to 48 hours to populate so, as a result, sales data is not available in the ‘Today’ date range and may be delayed to the ‘Yesterday’ date range. You can view the individual sales totals for advertised products and other products in the Campaign Performance report.
Impressions: The number of times your ads were displayed. Once identified, it may take up to three days to remove invalid clicks from your reports. Clicks from the last three days may be adjusted due to click invalidation.
Clicks: The number of times your ads were clicked. Once identified, it may take up to 3 days to remove invalid clicks from your reports. Clicks from the last three days may be adjusted due to click invalidation.

Why is PPC important for Amazon sellers?
As consumer shopping increasingly shifts online — and, overwhelmingly, to Amazon.com — ecommerce brands and sellers have immense opportunities to succeed. But with that influx of online retail traffic comes more competitors looking to capture the most sales.

In 2023, having an effective PPC advertising strategy is all but essential for Amazon businesses of all sizes. After all, there are over hundreds of millions products on Amazon, and listings can easily get lost in the noise.

And while your organic ranking — the place where your product appears in search results naturally — is important, advertisements help increase your reach on the platform.

How to create an Amazon PPC strategy
Here are the basic aspects of building a solid Amazon PPC management strategy:

Experimentation. Test out each type of PPC ad campaign, and play around with automatic and manual keyword targeting to see what’s best for your brand.
Research. Perform detailed keyword research using Jungle Scout’s Keyword Scout, focusing both on related keywords and competitor products.
Budget. When starting out, set daily budgets and default bids 50-100% higher than what Amazon recommends.
Duration. Let ad campaigns run for at least two weeks before running reports and making adjustments.
Campaign types. Use ad reports from your automatic campaigns to find keywords for your manual campaigns. Before adjusting or removing a keyword from a manual campaign, make sure the keyword gets at least 10 clicks.
Review. Continue reviewing your ad reports once a week, subtracting, adding, and adjusting keywords as needed.

28/04/2023

Another one in bucket
Account was deactivated after dummy listing and amazon ask for virtual identity verification but the doesn’t have invoices.
After attending interview client got email from amazon that your account is in fraudulent activity and deactivated the account.
It took 26 days to get activation

27/04/2023

."How to Avoid Account Deactivation on Amazon: Tips for Sellers"

To ensure that your Amazon account is safe from policy violations, it's important to follow Amazon's policies and guidelines. Here are some tips to help you avoid policy violations and maintain a safe and successful Amazon account:

Read and understand Amazon's policies: It's important to read and understand Amazon's policies and guidelines. This will help you identify potential policy violations and avoid them.

Keep your account information up to date: Ensure that your account information is accurate and up to date. This includes your contact information, shipping and return policies, and product information.

Provide high-quality products and customer service: Providing high-quality products and customer service is key to maintaining a successful Amazon account. This includes accurate product descriptions, timely shipping, and responsive customer service.

Avoid prohibited products: Amazon prohibits the sale of certain products, including counterfeit goods, products that infringe on intellectual property rights, and illegal or regulated products. Make sure to avoid selling any prohibited products.

Monitor your account performance: Keep track of your account performance metrics, such as order defect rate, late shipment rate, and cancellation rate. These metrics can help you identify any areas that need improvement and avoid potential policy violations.

Stay up to date with policy changes: Amazon's policies and guidelines can change from time to time. Stay up to date with any policy changes to ensure that your account remains in compliance.

By following these tips, you can maintain a safe and successful Amazon account and avoid policy violations. If you do receive a policy violation notice, be sure to take immediate action to address the issue and prevent it from happening again in the future