Shajar-e-Umeed

22/08/2020

26/04/2020

Team Shajar e Umeed would like to thank our key members who have been continuously vigilant in going beyond the call of duty and delivering ration packs to deserving families. This could not be possible without proper due delligence and identifying people who are in need. A very special thank you to few keys members, who stepped things up in the holy month of Ramadan and delivered ration packs in the outskirts of Lahore. These members deserve a great appreciation for their hard-work and dedication to their cause particularly in lockdown situation. Kudos to Danyal Shahid, Tahleel Kashif, Abdullah Mehmood, Aneeza Naeem, Hamza Khalid Butt, Mohammad Bahauddin, Mohammad Ahmed and Fahad khaleel for showing great passion for the cause and getting ration packs delivered to the appropriate people in a timely fashion. Jazakallah!!
Team Shajar e Umeed going strong!!

25/04/2020

Team Alpha and Bravo of Shajar e Umeed, for the course of Entrepreneurship, activated its social cause intervention and decided to use funds generated from its various activities to distribute ration bags with items of everyday use to deserving families, which are hit hard in this corona virus pandemic. The main objective of the intervention is to help them get through this difficult time. Team Shajar e Umeed firmly believe in doing our part to help anyone in our society, who are being affected the most in this crisis.
Indeed, a society is judged by how it treats its people amongst them. We hope those of you who have been blessed with the ability to help others in need, shall do so in these testing times. Once again , a great job done by the team , particularly members who executed this activity and participated with full vigor.

21/03/2020

Team Alpha of shajar e umeed organized a fund raising activity for their entrepreneurship project, in order to raise money for their social cause.
On 12th of March, 2020. A food stall was arranged at the FAST University badminton court. Students and teachers were invited to taste and enjoy the various dishes made by our talented team members. The event was a huge success and the menu items were sold out in only a few hours.
We would like to thank all the student and faculty members who came to us as customers, by helping us make the world a better place with their contribution.
We would like to thank our esteemed Mentor, Sir Shahid Malik, who guides and encourages us on every step of the way. This endeavour was possible only because of his help and effort.
We encourage our friends to keep supporting us by buying from our various business ventures. Thank you!

29/02/2020

Team Charlie of Shajar-e-Umeed visited a deserving family in Green Town Lahore, for their initial due diligence, on 17th of February 2020. As part of their entrepreneurship project, they will invest a portion of their pilot venture profits and raise additional funds to provide a rickshaw for a deserving rickshaw driver who cannot afford one. This will provide a sustainable way for helping the family to earn a stable income and improve their standard of living.
Also, in order to help the most deserving, Team Charlie will perform further due diligence and meet a couple of other families in order to enable them to earn a sustainable livelihood . Such initiatives of Shajar-e- through its entrepreneurial projects and actionable CSR Interventions plays a vital role in improving the lives of those in need and will help individuals thrive in the society.

17/02/2020

Team Alpha of Shajare umeed, visited Jinnah Hospital on the 4th of February, 2020, in quest of providing a helping hand to those in need. They talked to significant members of hospital management in this regard.
As part of the entrepreneurship projects, teams Alpha will be investing a percentage of its business profits into providing hospital beds for Jinnah Hospital. Providing beds to Hospitals is a sustainable way of ensuring that the investment is beneficial for society in the long term. Such CSR activities enable us to act as socially responsible beings of the society and help create a difference in the living of the under privileged segments of the society.
Stay tuned for more updates related to this noble cause.

05/12/2019

Team Bravo and Team Charlie of Strategic Management, visited Tetra Pak, in Sundar Industrial Estate Lahore on 12th of November 2019. The purpose of this visit was to take the students out of the classrooms and give them an insight of the practical world and understanding of real world business practices. Tetra Pak is the world's leading food processing and packaging solutions company working closely with our customers and suppliers to provide safe food. It is a B2B business whose 80% of the business comes from 20% of the customers that include companies like Nestle, Engro Foods, Shezan and Shakareganj.
The trip to Tetra Pak was very beneficial for the students as they got to analyze how businesses operate in real life. The trip started from the marketing plus innovation hall, where the history of the Tetra Pak and its evolution over the years was shared. After this, the management showed around their efficient production facility and different steps of printing, coating and slitting were explained in detail. The operations manager answered all questions which helped students gain better understanding of their operations. This industrial trip helped out students to visualize the strategies applied in the operations, including Lean management, digitalization, cost reduction and operational efficiencies. Furthermore, students were able to know the key resources of Tetra Pak and how the company is using them for developing the capability and then turning into core competency, which is then leading to the Sustainable Competitive Advantage for Tetra Pak.

A very special thanks to team member Danyal Shahid for arranging and facilitating the trip.

03/12/2019

On 22nd November 2019, Friday afternoon, Team Alpha of Strategic Management visited Honda Atlas Cars Plant. The trip revolved around the production plant of Honda Atlas Cars. The main goal of the trip was to see how various strategies are integrated by Honda in its production lines to achieve operational excellence.
The trip was extremely rewarding for students as they saw the application of the managerial and operational techniques they are often taught in books. The students were able to understand the way Honda was able to integrate operational efficiencies in its production to enhance their functional and competitive strategies. Special thanks to Daud Aslam for organizing this trip.

31/10/2019

On Friday, October 25th, the FAST School of Management had successfully held a seminar on ‘Strategic Management: How Business Students Can Create Winning Marketing Strategies’. The keynote was conveyed by Mr. Ammar Mursalin, the incumbent Marketing Manager at Tetra Pak. Mr. Mursalin was a credible speaker on the aforementioned theme, as he has built an inspiring career in the field of marketing. Being an MBA alumnus from IBA, he has more than 12 years of experience in executive positions at Citibank, ARY Digital, Engro Corp and Nestle.
With more than 300 students, with faculty members, in attendance, the seminar was impressively engaging interactive and insightful. With Mr. Mursalin’s vast experience in fields such as Brand Management, Consumer Insights and Analytics, and Sales Management, he was able to impart valuable knowledge about how business students, today, can formulate strategies, and how they can be successfully implemented. More specifically, he spoke on the goals of marketing strategy, how Tetra Pak currently formulates its strategies, and how business students can tailor strategies for today’s environment.
The talk was highly anticipated by all students and faculty members of the FAST School of Management, as the seminar was an immense value addition. This seminar was possible due to the encouragement of Mr. Shahid Malik and Team Bravo of Strategic Management Course.
The two-hour keynote had culminated in awarding Mr. Mursalin with a shied for his commendable effort in providing a talk to the business students at the FAST School of Management.